Keringet water, which has been in the market for over 20 years, was last Sunday all over the latest edition of the fun filled Blankets&Wine. This was not just because it is a product of the Crown Beverage Limited, who are the new title sponsors for Blankets&Wine this year, but because it was undergoing a milestone of its own. Blankets&Wine was the ideal environment for celebrating this milestone.
Crown Beverage Limited re-launched its bottled water brand Keringet which now has a new packaging design that is stylish, refreshing and less harmful to the environment. This new change was aimed at responding to consumer needs so as to stay relevant to the modern day consumer. Bottled water has become a mainstream consumable within all middle and upper-income households.
“Filtered by nature bottled at the source” is the slogan Keringet is going with. The revamped Keringet is available in 0.3, 0.5, 1, 1.5, 3, 5, 10 and 18.9ltr in the same bulk jar.
The new Keringet recyclable bottle is 20% lighter while at the same time it gives one a much stronger and stable grip.
“Keringet water undergoes a natural filtration process to maintain its distinct attribute as a natural mineral water. It is naturally sourced and filtered before going through a state of the art facility near Molo which keeps the process as untainted as possible while meeting international and local standards” explains Charles Gitau, Brand Manager Keringet.
Also present at the launch Keringet MD Jason Schmidt said that “The re-branding demonstrates not only where Keringet stands today but also where we are heading. We are poised to reliably serve our customers’ every need today and into the future offering them with unrivaled product in the market along with reaffirming our commitment to environmental sustainability.