Capital FM Go Places Privilege Card launched

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Go Places Privilege Card, the only discount card of its kind in the region, existing for over 8 years, has sealed a mutually befitting marketing deal with leading radio station Capital FM that will enable Capital FM listeners enjoy a wide variety of offers and packages courtesy of Capital FM Go Places Privilege Card.

Leisure & Travel Guides Group Marketing Director (right) after signing a deal officially launching the Capital FM Go Places Privilege Card. Pictured in the centre is Nicole Karimi Capital Group Accounts Director Events who was present during the ceremony at Capital Group offices. (Photo Credit: Susan Wong Oct 2011)

The official signing held at Capital FM offices marks the launch of the cobranded Capital FM Go Places Privilege Card. Capital Group General Manager Cyrus Kamau and Leisure & Travel Guides E.A Group Marketing Director Hussein Jiwani signed the partnership agreement.

With the Capital FM Go Places Privilege card, members enjoy immediate discounts at point of purchase in over 500 preferred partner establishments across East Africa. These partners include Airlines, Hotels, Lodges, Restaurants, Clothing Stores, Gift Shops, Furniture Outlets, Dry Cleaners, Hair & Beauty Salons, Health & Fitness Centers among others.

Through an extensive marketing campaign and using the latest available technology, Go Places through their Customer Care department will offer FREE Restaurant reservations and holiday bookings on behalf of an extensive database of hospitality and dining establishments across Kenya. This information will be accessible through both websites of Capital FM and Go Places Kenya as well as through Social networking sites, Electronic Marketing and WAP application.

The partnership will see new subscribers to the Capital FM Go Places Privilege Card receive a 25% discount on subscription and stand a chance to win a wide range of fabulous prizes including dinner vouchers, shopping vouchers and the grand prize of a Holiday for Two at an exotic destination to be revealed at a later date. Members will be invited to the studio for a live interview to share their experiences and inform listeners how the discount card has affected their lifestyles whilst shopping, dining out or traveling.

Through a dedicated airtime, Capital FM will be showcasing various fine dining experiences with different cuisines and restaurants. Listeners will also be enlightened about various special seasonal offers and benefits from the partner establishments, with the Capital FM Go Places Privilege Card.

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