Regional public service bus company, Kampala coach recently announced a strategic partnership with Narok County Council and Africa Eco Safaris to launch an East African domestic tourism campaign with an aim of taking a further step in promoting the region’s integration process, with hopes to include ministries of tourism for Kenya, Uganda and Rwanda together with Kenya tourism board and EALA as part of its business growth. The recently launched campaign is dubbed “2011 Know your EA Community”.
Kampala Coach is a passenger, courier, parcel delivery and transport company and is “truly East African”. With a fleet in excess of 60 luxury coaches spread across 44 regional offices, the company ferries approximately over 700,000 passengers a year. Currently, it operates within Kenya, Uganda, Rwanda, South Sudan, Burundi, DRC, Tanzania and hopes to extend its route to Malawi, Zambia, Zimbabwe and South Africa very soon.
Affordable pricing of packages is key in unlocking the region’s tourism potential through increased clients is what they are going by. And as part of their strategy, Kampala coach choice of routes will be designed to be scenic with maximum effect while on transit to game parks, reserves, beaches and other sites. For the first time, Kampala coach have made transport arrangements and ticket packages for the Africa cup of Nation’s Group J qualifier (Harambee Stars vs Uganda Cranes) to be held in Kampala next week.
‘Our strategic partners will help in endorsing this product and give us price concessions to boost regional tourism at more affordable costs”, said Rob Nursten, Kampala coach regional general manager.
The initial campaign targets Masai Mara, Tsavo East and Mombasa with future plans for most regional parks currently frequented by international tourists. The campaign targets to net over 500 East Africans each month.
Just to give a taste of some of what is to come with Kampala coach’s latest campaign a couple of journalists both from Kenya and Uganda were treated to a full board trip to the Masai Mara. The Olabai eco campsite to be precise which was quite an experience on its own.
The campsite that is deep into the Masai Mara offers a great deal of fun activities including game drives and camping at affordable prices. For online bookings to visit the camp check out www.africanecosafaris.com
Check out the Mara experience below courtesy of Muthoni Njuki.