The refreshed Del Monte range of fruit juice blends includes Pineapple, Pink Guava, Pineapple and Mango, Pineapple and passion, Orange and Pineapple and “Orange”. The Orange juice blend has been reformulated to align it to the current consumer tastes and preferences.
The new flavors are available in newly designed packages of 1litre and 200ml in all leading supermarkets and stores across the region.
The introduction of the new flavors is part of the company’s growth and expansion strategy in Kenya and across the COMESA region. To support this launch and expansion, Delmonte is investing Kshs1 Billion in the next 3 years.
Over the past couple of years, consumers have become conscious of the benefits of keeping a healthy lifestyle, thus there’s a strong increase in the demand for juices and other natural healthy foods. Consumers have become more discerning and are constantly looking for a variety of flavors to suit their tastes.
Speaking at the launch, Linda Conway Vice President – Integration & Special Projects Fresh Del Monte said,” The Del Monte brand is now over 100 years old and our famous logo has become a symbol of quality, freshness and reliability for delicious fruit and vegetable tastes across the globe.” ‘Currently, Del Monte is the only brand to have such distinct flavors in its portfolio”.
Del Monte Kenya aims to continue strengthening its position in Sub-Saharan Africa through product innovation that will always satisfy and exceed demanding consumer expectations.