Thousands of Kenyans gathered on the shores of Lake Naivasha to experience the Rift Valley Festival, which drew both local and international artistes.
The festival saw thousands experience unique talents from the artists who performed traditional African roots and global styles on the shores of Lake Naivasha for three consecutive days. Some of the artists who graced the occasion were : Owiny Sigoma Band, Sauti Soul, Villagers Band, DJ Adrian, Gorillaz DJ Set, DJ Yam Yam, Sofrito Sound System, Recubah Sound System, DJ Mr Sean and DJ Yoda from the UK among others.
To make the event a reality, Virgin Atlantic, one of the main sponsors, contributed a total of Kshs 4 Million in kind, by catering for the travel logistics of all the international artistes and journalists who flew in from London and the United States.
Speaking of the festival, Virgin Atlantic Country Manager, David Rose said, “This was a great opportunity for Virgin Atlantic to promote this very thrilling event that saw Kenyans get entertained with unique music genres. The Virgin brand has always been associated with music and it prides itself on supporting entrepreneurial talent such as was displayed at the Rift Valley Festival.”
“I believe that the Rift Valley Festival will become one of the most sought after international concerts; Kenya is known internationally as a tourism hub, and events of this nature will help in promoting domestic and international tourism, thereby improving the country’s economy,” Mr. Rose added.
Rift Valley Festival Event Organizer Sean Ross said, “The festival is a great initiative that was started a year ago in order to make a real difference to local communities by raising awareness and as well as funds to aid environmental improvement and community regeneration around Lake Naivasha. In addition, I applaud Virgin Atlantic for coming on board as one of the sponsors; their contribution was outstanding since they ensured that the international artists and journalists got to Kenya for the event.”
Profits from the event’s ticket sales will be used to help to ensure the provision of clean water supply, improved sanitation and to support projects promoting environmental awareness. “We also plan to promote and distribute recycled cooking fuel called “Moto poa” that will go towards limiting the use of charcoal, thereby helping to reduce deforestation, added Mr. Ross.
About Rift Valley Festival
Rift Valley Festival is a three day musical event held on the shores of Lake Naivasha. This is the 2nd festival since its inception. It is an intimate gathering of local and international artists combining traditional African roots and global styles. It provides a stage for established as well as developing talent, creating a fusion of musical influences with the very best acts. The Festival also creates a platform for the exposure of local arts, crafts and culture.