• HENRY

    At this cross road Kenya is facing, Brand Kenya needs to look more inwards than outwards. its only by capturing and nurturing the intrinsic Kenyan values based on national pride will we as a Nation manage the damage done to our credibility as a tourist destination. Madam, what are the Kenyan values according to BRAND KENYA? Can you sell what you do not have or what you cannot articulate? Tourism globally is now not just sun, sand and big five, but includes the cultures and value systems of the nation offering itself as a destination. That’s the challenge Kenya faces, and which Brand Kenya must relook.

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