Vernacular music gets full recognition finally!

Yesterday saw the launch of the first ever Victoria Music Awards. A music awards outfit that will focus on awarding Vernacular musicians. This has been made so by the fact that from the shores of the Indian Ocean to the shores of Lake Victoria, one thing that cements culture is music with each community and region having a distinct style.

Vernacular music has kept the Kenyan entertainment industry alive for close to one century, with genres such as Benga, Mugithi, Taarab and Ohangla just to mention a few being amongst the most successful in terms of lyrical content of the songs, earnings generated from album sales and live performances. Success of artistes such as Mike Rua, Ken wa Maria, Susan Owiyo, Micah Maritim, Tony Nyadundo, Princess Jully, De Mathew and Sukuma bin Ongaro …is enough evidence of the massive potential of vernacular music. However despite this, vernacular artistes have been ignored by the major corporate events in the country.

The Victoria Music Awards will annually bring together the cream of Kenya’s entertainment industry to celebrate the first ever vernacular/native African music awards in the continent and show the world the best of African culture and musical talent.

Organized by Victoria Awards Limited which is a legally registered company in Kenya Victoria Music Awards’ long term goal is to transform vernacular music to international standards to effectively compete with other awards in the African continent.

The name Victoria Awards is derived from Lake Victoria, the water body that unifies the three East African states. Success of the awards in Kenya will see it grow into Uganda, Tanzania and the entire African continent therefore giving it the ultimate African appeal as the name suggests.

The Victoria Awards is open to all vernacular artistes from all the Kenyan communities.

Victoria Music Awards provides the best marketing opportunity for corporate institutions wishing to penetrate the East African market. With various, Victoria Music Awards tour events: artist performances, meet and greet sessions scheduled across the major towns and cities in the country including Nairobi, Mombasa, Nakuru, Kisii, Nyeri, Kisumu, Machakos and Eldoret accompanied by pre-event road shows and market center storms, there is no better marketing opportunity for the corporate institutions in the region.

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  1. Avatar james May 18th, 2014 at 3:38 pm

    Excellent my president. This may be too much for CORD, wiper and ODM which have continued to give us personality cults, with no delegation of real powers, where even stepping down to let the young lead is a problem.

  2. Avatar njogu mwai May 19th, 2014 at 6:07 am

    Mr. President, all factors considered, your presidency has gone through a lot of challenges most of them beyond your control. Most of them are manufactured by your opponents [ who have no credibility] and some are due to the new constitution which has created a lot of government and other institutions which are a hindrance to good governance. All in all you have succeeded in some areas where no other former president had ever dreamt of. In foreign affairs , your excellent and almost magical approach have brought the so called western world to their knees. You have single handedly[ with your deputy] brought cohesion to African leaders never dreamt by any leader. Economically ,you are on the right track. As for security, you need to do more and make it your priority.
    Mr. President, as you must be very much aware, you can do everything for the citizenry, even go about giving out free goodies and cash and even free cellphones[like Obama] but yet, like the biblical children of Israel on their exodus to canaan, kept on complaining despite that they were given free maana. Your opponents will find every reason to distract you to keep relevant. They will yell at the top of their lungs about the disbandment of IEBC and yet they cannot conduct their party elections.
    Mr. President, everything you do is viewed from political perspective, and as you already know it better than me, you have to always win hearts and minds of the ordinary “wanjiku”. Since the media is against you, you must go and talk directly to the folks and give them hope and explain all what you are doing for them . Please ” talk as you perform”. I happen to lie in US and Obama is considered to be one of the worst president only next to Jimmy carter. He has polarized the whole country and have presided over one of the worst economic growth since the great depression, on international scene, America is a pale shadow of it’s former self. Almost half the population does not pay income tax and is on some form of government welfare, the debt is more than 17 trillion dollars and yet he was re-elected.
    The main reason is because he knows how to relate with the masses . He is always politicking telling the masses that their main enemy is the republicans. He names names even the media like Fox news which is conservative leaning channel. But he is lucky because unlike you most of the American media being liberal, have drank his Kool-Aid.
    Mr. President, the media is against you but you are lucky because the opposition is in I.C.U. Please get out of statehouse and go to the folks. Call your detractors by name, name the media which is misleading the folks. Politics is not a game for gentlemen. It is a bare knuckle game. It is a street fight where even knives and kitchen sinks are weapons of choice. If your opponents can rig themselves in broad daylight , infront of television cameras and the so called western world [self appointed custodians of democracy], WHAT MORE CAN’T THEY DO?

    1. Avatar Xuande May 20th, 2014 at 11:16 pm

      ” Most of them are manufactured by your opponents..” okay. Cool. Please direct me to references and evidence. Who did the research? Show me the documents that back up your claims

  3. Avatar Qwani May 19th, 2014 at 9:33 am

    Your Excellency, delegating to the county commissioners was the right move. The national government must rely on its own structures to fulfill its mandate, it cannot rely on that of the counties.

  4. Avatar Mike May 19th, 2014 at 11:45 am

    Throwing money at everything is no solution. The security problem we are having was caused by Kibaki through playing around with security and defence contracts and hiring the worst and most incompetent non-professionals to head the police. Ali was from the military, Itere carried a club and wore a red beret all his life and Kimaiyo sat outside banks. You Mr. Uhuru do not realise this and you have kept Kimaiyo and offered him superb assistance in the name of Ole Lenku. How many people do you want to see dead to prove to you that these two have no idea what they are doing? Wasn’t Westgate the best opportunity to sack them really really hard? Why does Kimaiyo make unconstitutional directives and there is no censure from your office? Why is the police always ranked as the most corrupt institution the last 12 years and there is no action from your office? Have you ever visited any part of Kenya north of Kitale to see the number of people packing heat? Heck, are you even able to visit your neighbours in Kibera without worry? The security problem is a people problem and no matter how much money you throw at it, the fact of the matter is that you and the people under you are not committed to securing this country.


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