August 15, 2011 – Who can say anything bad about David Beckham’s fabulous body, definitely not the team at H&M.
H&M has partnered with David Beckham to produce and sell Beckham’s exclusive body wear, also known as underwear, collection.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham.
With about 1,800 stores globally, H&M will launch Beckham’s body wear line on Valentine’s Day 2012.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February,” explains Beckham.
With H&M’s expansive retail reach, and Beckham’s popularity and physical perfection; there is little doubt in the industry that this will be one of the most successful celebrity-retail ventures ever.