Bob Marley sings for EA famine appeal

Aug 10, 2011 – A groundbreaking social media Campaign featuring Bob Marley and several other big names in entertainment has been launched to help raise funds to ease the effects of the famine in East Africa.

The ‘I’m Gonna Be Your Friend’ campaign is intended to reach a global audience of about one billion Facebook and Twitter fans through a short film of the crisis by award-winning director Kevin MacDonald (The Last King of Scotland).

His film is set to the 1973 Bob Marley & The Wailers song ‘High Tide or Low Tide’ in a movement that was developed to back a fundraising effort by Save the Children.

From Tuesday, many icons, celebrities and artists across the world including Lady Gaga, Justin Bieber, Beyonce, Eminem, Rihanna, Britney Spears, David Beckham, U2, Kanye West, Madonna, Jennifer Lopez, Muhammad Ali, Muse, Coldplay, Elton John, Lewis Hamilton, Bruno Mars, Robert Plant, Cristiano Ronaldo, Brian May, Sting, and many others are launching the campaign via their huge networks of friends and fans on Facebook and Twitter (#beafriend), according to Save the Children’s website.

The food crisis in Somalia and across East Africa is the worst in decades, with about 10 million people affected, four million of them from Kenya.

To help raise funds, the song and film can be downloaded through ITunes or via Bob Marley’s Facebook page for Sh122. The Facebook page will also feature click-through links for direct donations to Save the Children’s East Africa fundraising appeal.

“The single, ‘High Tide or Low Tide’ was specially chosen by the Marley family for the resonance of the single’s lyrics, “I’m Gonna Be Your Friend”, which form the title of the campaign and a message to be shared by friends across their social networks.”

According to Rita Marley: “Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we must stand up together as friends to put a stop to this, to feed our children and to save their lives.”

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  1. Avatar emunenen February 14th, 2014 at 1:33 pm

    Thank you for the valuable piece of advice, I’ve gotten one nugget -that a great leader takes responsibility especially when there’s a mess. I was assigned a project at work that took several weeks but despite all the effort it turned messy, I admitted liability (even though there were valid ‘excuses’ like a shoe-string budget and external interferances). I was given a chance to redo the project and this time round it turned out excellent to the applause of my superiors. Blame game would have sent me packing. Thank you once more.

  2. Avatar Alutalala Mukhwana February 14th, 2014 at 5:29 pm

    This comes out as very practical and hands on -where the rubber meets the road.Thank you Bw.Chris for this mentor-ship.Most of us ,young and old alike,need this.

  3. Avatar Micah MIchubu February 14th, 2014 at 7:04 pm

    Thank you for the advice.

  4. Avatar marloow February 15th, 2014 at 12:22 am

    The richness of the irony:

    Mr. Kirubi talking about sycophants “who tell you what you want to hear or give you easy solutions to complex problems”.


  5. Avatar Richyie February 17th, 2014 at 6:27 pm

    Thank you BW Kirubi. This is what we call really mentorship……..advice coming from someone who has been there and done that….!

  6. Avatar bilaplot February 18th, 2014 at 2:57 am

    For Uhuru Nko ?

  7. Avatar olivia February 18th, 2014 at 4:02 pm

    I have seen statements i can relate with.

  8. Avatar Njonde February 18th, 2014 at 6:18 pm

    You have set an example we can all emulate. Thank you for that insightful piece.

  9. Avatar MrJagwen February 19th, 2014 at 12:38 pm

    Mr.Kirubi,you crippled many parastatls to become rich, you have no morals to lecture the youth on leadership and success. YOur success lacks transparency,accountability and integrity. And what’s with the new Dr. title. Where did you get your doctorate from? Furthermore you are a chieif-in-scophance

  10. Avatar nnana April 20th, 2015 at 7:04 pm

    nice post… Dear Mr. president… this you must read


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