June 1, 2011 – A local online travel agency, Africa Point has partnered with Tupande Pamoja United Nations Environment Programme (UNEP) initiative to restore and conserve the second largest mountain in Africa Mt Kenya and other places in the country today.
Under the partnership Africa Point will donate one seedling for every ‘Tweet’ or Facebook ‘Like’ to be planted on the Mt Kenya water tower.
According to Africa Point Managing Director Andrew Muigai, the project targets to plant 100,000 trees in two years.
“Social media is a wonderful tool to cost-effectively spread information to many people, in a very short time. We have chosen social media networking sites because they will enable us to create public awareness about the need to conserve our tourist attractions while giving us an opportunity to engage individuals as partners,” Muigai said.
The partnership comes at a time when global warming and climate change threatens , the 12 remnant glaciers and four secondary peaks that sit at the head of the U-shaped glacial valleys of Mt Kenya.
To partner with Africa Point in the tree planting initiative, one is required to ‘Like’ the Save Mount Kenya Facebook Page or ‘Tweet’ about the initiative through the official campaign page on the company website ( http://www.africapoint.com ). For every Facebook Like or Tweet you make, Africa Point shall plant a seedling on your behalf.
The project target Generation Y, who spend most of the time on the social media.
The total investment to the project is estimated to be several hundred million shillings. The tree planting exercise will be undertaken on both lee and wind ward side of the mountain.