April 13, 2011 – Coca Cola is set to wash this year’s Big Brother Africa with some open happiness after becoming a headline sponsor for the M-Net programme.
With only two weeks to go, the world’s largest soft drink brand is hoping to showcase its message of friendship and happiness by endorsing the reality TV show, this year going by the name Big Brother Amplified.
M-Net Africa Managing Director Biola Alabi says the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise.
“We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.”
Coca-Cola Nigeria marketing director, Austin Ufomba explained his company’s rationale for the partnership.
“This partnership advances our objective to connect to our consumers’ passion points. It also presents us with a valued opportunity to help dial up integrative cross-cultural conversations among the youth of this very diverse continent.”
“As a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness – all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season,” said Ufomba.
The soft drink brand will be celebrating its 125th Anniversary next month.