March 2, 2011 – 50 staff members of Virgin Atlantic Kenya and UK with their friends and family will embark on a challenging five-day Mt. Kenya Climb in an effort to raise over Kshs 1 million that will go towards helping Free the Children projects, which include education, clean water, sanitation and healthcare.
As is in Virgin Atlantic culture, the Mt. Kenya climb is also geared towards encouraging members of staff to get involved in charitable activities as well as supporting them to be all rounded individuals. Virgin believes in developing their staff’s softer skills such as team work, leadership and perseverance and this climb is a clear demonstration of this commitment.
Speaking at the beginning of the climb, David Rose, Virgin Atlantic Kenya, Country Manager said, “Virgin Atlantic has a detailed CSR policy, in which it encourages staff to get involved in various charity activities such as this. Through Free the Children, we are making a tangible difference in the lives of thousands of communities around the world.”
“Virgin Atlantic staff, crew and clients are all playing an integral role in making various projects a reality and exemplify true global citizenship. I would like to appreciate the members of staff who have volunteered to be part of this journey; ensuring that they play a direct role in a cause that will help communities in Narok and its environs,” he concluded.
Speaking at the pre-climb press conference, Brandon McNab, Country Facilitator, Free the Children said, “I would like to thank Virgin Atlantic for its efforts in ensuring that this initiative reaches many communities across the world. Since Virgin Atlantic came on board in 2009, we have been working together to ensure the United Nation’s millennium goals are achieved.”
“Part of our strategy is to ensure that the community members where our projects are have access to community based plans such as women empowerment programs, health awareness programs as well as community building initiatives.” She added.
Virgin Atlantic entered into a partnership with Free the Children Organization to support 3 communities in rural China, India and Kenya through Free the Children’s holistic sustainable development model which provides individuals, families and their children with access to basic needs and alternative forms of income.
The Mt. Kenya climb has also attracted others partners such as Kenya Wildlife Service, Savage Wilderness and Sweet Waters Camp, whose contribution has been towards waivering park entry fees & providing security for the climbers, mountain guides and accommodation respectively.