August 12, 2010 – Looks like Sasha Fierce is gettin’ fiercer.

Beyoncé’s Deréon fashion line has unveiled its Fall-Holiday 2010 ad series—and who better to model for the brand than B herself?

Shot by celebrity photographer Tony Duran and styled by Beyoncé and mom Tina Knowles, the look is described as “1960s pinup girl meets futuristic biker chick.”

What do you think of the Brigitte Bardot-Mad Max look?