August 11, 2010 – Clouds TV launch will include strong music offering with daily programme blocks from MTV Base.

Tanzanian free-to-air TV channel Clouds TV is to reinforce its strong music heritage thanks to a new content deal with MTV Networks Africa.

Starting 10 August 2010, Clouds TV viewers will be able to tune in to 2 hours a day of high quality music and lifestyle programming from pan-African music channel MTV base.  MTV base programming will air Monday to Sunday between 18:00 to 19:00 (Tanzania local time) with a further late-night slot at 22:00 to 23:00 every day of the week.

The MTV base blocks on Clouds TV provide an appealing daily dose of targeted music and entertainment programming for youth and young adult viewers.  In the early evenings, programming will consist of half an hour of Big Base Beats followed by 30 minutes of international reality and lifestyle programming such as Run’s House, My Super Sweet 16 and Pimp My Ride, while the late-night slot will focus on African music programmes such as African Allstars, MVP; Most Voted Playlist, Retrobase, the Official African Chart and 10 Biggest Tracks Right Now.

Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to partner with CLOUDS TV to expand the reach of MTV base programming to terrestrial TV viewers in Tanzania.”

Joseph Kusaga, Managing Director, Clouds Entertainment commented, “Partnering with MTV Networks Africa gives Clouds TV access to the international and cutting edge music content and style that have made MTV into one of the biggest brands in the world.  With our entertainment strength with the youth in Tanzania and MTV Network Africa’s international reach, Tanzania will be exposed to the best of both worlds.”