July 2, 2010 – Cosmetics Company Oriflame has introduced 24 new products into the East African market with the aim of growing its market share in the region.
Ranging from fragrances to face creams and make up, Oriflame’s product range now covers more than 400 items.
The Swedish company has also cut their prices by up to 40% in an effort to make them more affordable.
“We have reduced the catalogue prices of our most popular brands to make them more affordable to potential and existing customers,” sad Oriflame East Africa CEO Fred Andersson.
“I believe making them more affordable will enhance our market share and consolidate our presence in the region,” he said.
The company has also opened a new Beauty Centre at the Yaya Centre in Hurlingham, Nairobi.
“There is a lot of interest in our products and people who wanted to enrol to sell our products but could never find time to get to town.”
Oriflame also used the press conference to launch their new catalogue, which is custom made for the Kenyan market.
“It incorporates the new products we have and features Kenyan models,” said Andersson.
The Oriflame business, which is built on the principle of shortening the value chain for the benefit of the consumer, relies on Independent Sales Consultants, who are the link between the company and the consumer.
More than 35,000 people, many of them from Kenya, have joined the East African operation as Independent Sales Consultants since it launched in Nairobi in 2008. There are more than 3.5 million independent sales consultants worldwide.
The company projects the number of independent sales consultants in East Africa will hit the 100,000 mark by the end of the year.