June 4, 2010 –
Show the world just who you are, Africa! Africa!
The most colourful by far
You are the star Africa! Africa!
This is part of the amazing song “Africa you are the star” that you will hear and see performed at the FIFA world cup opening concert.
Sharing a platform at the Orlando stadium on June 10, to perform this song – a milestone collaboration-will be Kenya’s Eric Wainaina, South Africa’s RnB artist Loyiso Bala and Bollywood’s top in charts musicians Salim and Sulaiman Merchant.
The song is the brainchild of Kenyan based Karim Jamal and was recorded in Mumbai.
Loyiso is known for his hit song “May be” while Salim and Sulaiman are famed for composing for hit movies (like Kites which is currently showing in Nairobi theatres) in Bollywood.
“This is a milestone partnership that drives passion and humanity through transcending borders to bring two diverse continents (Africa and Asia) together through an amazing synergy taking place between Africa and India right here on Kenyan soil. This marks the beginning of greater things to come through the synergy of these two continents” said Ms Shelina Popat Contact Networks managing Director, at a media briefing yesterday.
The song features a strong message of hope and confidence in the strength and potential of Africa and its people, while projecting the diversity and dynamism that is Africa. It also offers pluralistic values to all of us.
Mr Karim Jamal, together with the Indian composers Salim and Sulaiman have agreed to allow its adaption by black empowerment as a gift from India to Africa hence the incorporation of Eric Wainaina and Loyiso.
“Music is a language, and football is a language and language helps bring people together. Therefore we looked for a way to share this language with everyone and there could not be a better forum than the world cup to do this. Africa you are the Star!” said Mr Karim at the briefing.
“The lyrics and melody of the song is so powerful that it takes pride in Africa, as an African and it has allowed its position to be dubbed as the “AFRICAN PROMISE” added Ms Popat.
The team is also scheduled to perform the song before an elite private audience at the Nelson Mandela Foundation on June 7.
The song will be officially launched in Nairobi on 12, June with all the partnering artists present.
The Kenyan team may not have made it to the world cup but we shall be represented by a Kenyan musician. So, set a date with your screen for the FIFA world cup opening (that is if you won’t have made your way to South Africa), June 10th and I guarantee you will be proud!- I should know, I’ve heard it.