August 17 -NAIROBI, Kenya
Samsung Electronics has introduced a new eco friendly phone made from 80 per cent recycled bio-plastic materials.
Samsung Mobile’s Senior Vice President of Strategy and Product Management, Omar Khan, says the phone dubbed Samsung Reclaim makes it the perfect wireless phone for the eco-conscious consumer.
Mr khan said the Reclaim’s bio-plastic material is made from corn, making up 40 percent of the phone’s outer casing and is free of polyvinyl chloride (PVC), phthalates and brominated flame retardants (BFR), three materials commonly targeted in green electronics guidelines.
The phone’s images, text as well as the warranty information are printed with soy-based ink, with the typical thick paper user manual being replaced with a virtual manual making it the all round environmental conscious phone.
Mr. Khan adds that customers will not have to sacrifice the latest in technology to be environmentally-friendly with Reclaim.
This is because the phone offers a slide-out full QWERTY keyboard making it easy to access emails as well as text and multimedia messaging; two megapixel camera with 3x digital zoom and camcorder; advanced stereo Bluetooth® 2.0, expandable memory storage up to 32GB; an integrated Web browser; and two color options – Earth Green and Ocean Blue all the ingredients to make it appealing to a tech savvy customer.
The initiative follows Samsung’s recent adoption of a new green management plan whose goal is to make Samsung Electronics the leading eco-friendly company by 2013.
Through the plan, Samsung is committed to manufacture eco-friendly products with minimal environmental impacts.
The new phone has been produced through Samsung’s joint partnership with Sprint, a wireless and wire line communications Services Company based in North America.
Moreover, Samsung Reclaim’s charger is Energy Star approved for meeting the highest energy efficiency standards set by the U.S. Environmental Protection Agency and the U.S. Department of Energy.
“It consumes 12 times less power than the Energy Star standard for standby power consumption and is equipped with a visible notification to alert the user to unplug the handset once it is fully charged so as to save energy,” Mr Khan said.
The Samsung Reclaim phone is also expected to hit Kenyan shelves before the end of the year.