Sh25m for Malta Guinness Street Dance Contest

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Kenya could be on its way to hosting the biggest dance competition ever in the east African region courtesy of Malta Guinness, where the winning team from a number of international contestants will take home a cash prize of $25,000 – subject to the prevailing forex rates.

Competitors will be drawn from nearly every continent on the planet, with the exception of Australia and New Zealand.

In Kenya, a national audition for the local team is slated to take place at the Kenyatta International Conference Centre on July 25.

This is how organizers will break it down; gates will open at 8am, after which the first 100 crews will be auditioned to get the top 10 national street dance teams. The 100 will then compete against each other to narrow the number down to one winner, who will walk away with the national prize of $5,000 and the honour of representing Kenya at the International Final on September 12.

While launching the 2nd edition of the Malta Guinness Street Dance Africa, East Africa Breweries Brand Manager for Adult Non-Alcoholic Drinks (ANAD) Irene Gitonga, said that the investment for the 2009 street dance competition was five-fold compared to the 2008 event.

“We have stepped up our game following the runaway success of last year’s competition by going beyond the Pan African border. This year we will have competitors from the United States, Holland, France, and Singapore in addition to Ghana, Nigeria, Tanzania and Cameroon, who competed last year,” she said.

Hip-hop dance supremo and gurus from around the globe will converge in Nairobi in September as the international finals come to Africa for the very first time. Malta Guinness is pulling out all the stops to put on a spectacular show at the KICC. 

Last year, Kenya was represented by the Dashy Krew who took the third position after winners, Ghana’s 2Puff and 1st runners up, Nigeria’s Soulquest crew. Two of the Dashy Krew members are still in the on going dance competitions, ‘can U dance’, and they have a good chance of emerging winners.

This year’s entrants will enjoy a once-in-a-lifetime experience as they seek fame and fortune by dancing to the top of the world. The winning dance crew will take home huge cash prizes, exclusive merchandise, delicious tasting Malta Guinness and a DVD of their performances on stage. Plus they will have the opportunity to work with Africa’s best dance choreographers and professional stylists.

Malta Guinness Street Dance Africa promises to be an exhilarating competition that showcases Kenya’s hottest dance talent to the rest of Africa and the world. The exciting series of auditions and heats will seek out the best, vibrant and skilled dancers from across the continent.

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