Boyband sensation Sauti Sol became the first Kenyans to hit 10 million views on YouTube.
A big thank you to everyone who has been supporting the song and the video worldwide. From Kenya to Nigeria, Tanzania to Botswana, Morocco to Zimbabwe, Burundi to South Africa, Ethiopia to Mauritius, Uganda to Zambia, Somalia to Malawi, Rwanda to Seychelles, New Zealand to Australia, UK to USA, Romania to France, Sweden to Spain, China to Canada, Italy to Germany, Jamaica to St. Lucia, Grenada to Bahamas, y'all just helped #Melanin become the first Kenyan music video to hit 10M views on Youtube. We are grateful 🖤🖤🖤🖤🖤 #AfrikanSauce 🍯
The band took to Twitter on Wednesday evening to thank fans for their support and announce their plans to hit the road on the Melanin tour. The video which was released on November 30th, 2017 received mixed reactions with the Kenya Film and Classification Board CEO Ezekiel Mutua terming it as “offensive.”
Ezekiel Mutua said, “I have watched the video, the scenes are inappropriate and it’s full of nudity, obscenity and it should be saved for the watershed period. Sauti Sol is taking the wrong direction, defying the norms and expectations of the society. They don’t know that they can still be famous without being obscene. The elements that we look at are the frequency, intensity, nudity and obscenity and Sauti Sol in adult-rated.”
The Melanin track is the first to hit 1M streams on Spotify and Apple Music a testament to Sauti Sol’s mass appeal far beyond the Kenyan borders. Melanin was the first single to be released off their forthcoming album dubbed #AfrikanSauce – a continuation of their third studio album “Live and Die in Africa.”
This article was written by Kang’ethe Njoroge.