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Rihanna’s Fenty Beauty Named Top Invention Of 2017

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Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression—a way to radiate her ever-changing mood—and it powered a fearless take on beauty that helped her become the boundary-breaking icon she is today.

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

On Thursday 16th November 2017, TIME named Fenty Beauty as one of the 25 Best Inventions of 2017 where in the past, the list has featured everything from the floating lightbulb to the desktop DNA lab. Robyn shared her excitement about the nomination on Twitter.

In an interview with TIMES, Fenty Beauty founder shared what led to her suceess. Rihanna said, “I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.” Riri promises there is more to come from Fenty Beauty.

 

This article was first published on Captial Lifestyle.

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