Nokia introduces LINE chat in Kenya as BBM, Whatsapp overtake SMS


Line msg

Nokia has introduced the popular LINE messaging app in the Nokia store. LINE is a messaging application for smartphones, well-known for its lovable sticker characters.


Nokia’s launch of the chat app, which is popular in Asia, comes days after global analysts firm Informa released a report showing chat messages overtook texts for the first time. According to Informa, 19 billion chat messages were sent every day via apps, compared to 17.6 billion texts.


The shift comes in spite of the disparity in number of chat app users; 586 million compared to 3.5 billion SMS users.


Nokia has probably been encouraged by the growing number of chat users in introducing LINE. The app is compatible with the Nokia Lumia and Asha full touch ranges including dual Sim: Asha 305, 308, 309, 310 and 311.


For its first Asha app, LINE will unveil four varieties of default stickers – Moon, Cony, Brown and James – while enabling 1:1 chat and group chat.

The app allows users to send photos and stickers to each other for free. It also enables users to send messages to friends from a PC to a mobile phone.


“LINE will take advantage of our Nokia Notifications API solution allowing consumers to receive chat notifications in the background, saving memory, data and battery consumption. Another key advantage for the Kenyan market, is that LINE works on both single and dual Sim, providing choice across the Asha full touch range,” said King’ori Gitahi Nokia’s Head of Product Marketing for East Africa.


LINE, which currently boasts 130 million users in over 240 countries, also has other worthwhile features such as the ability to block certain users, turn off your public ID and stop people from automatically adding you to their friends list.


Nokia’s collaboration with LINE was announced during this year’s Mobile World Congress in Barcelona. LINE’s partnership with Nokia on Asha smartphones is expected to serve as an important platform for improving awareness on LINE’s global service and attracting new consumers from across the globe.


After making LINE publicly available in March this year, the two companies are now working towards delivering more capabilities for Asha smartphone consumers. Nokia launched the Asha range in 2011 to target the next billion people in emerging markets.




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