Jay-Z Makes Money Moves Trademarking ‘Jaybo’ Character


Music Mogul never sleeps on increasing his revenue streams.

The New Yorker is now taking steps to trademark the animation character from his recent album 4:44. The character of Jaybo was the center of attention in the track “Story of O.J” which garnered lots of attention. A commentary on the life of a black man, the artistic, revolutionary track quickly rose to the top of the charts. In a time where social consciousness is a necessity for most rappers, Jay-Zexemplified the modern and woke rapper of the 21st Century.

READ: Jay-Z Makes History Again

According to NYDailyNews, “the Jaybo trademark will allow JAY-Z’s company, S. Carter Enterprises, to use Jaybo for a wide range of merchandise including T-shirts, hats, mugs, tote bags, bumper stickers, candles, diaper changing mats, pocket watches and more. One trademark request also gives JAY-Z, 48, the exclusive rights to use Jaybo in films and television series.”

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