One month ago, I had the chance to meet Thandiwe Muriu, a Kenyan photographer that has won the Kenya Photography Awards, Portraiture Photography and the most promising young photographer in 2013 for her exemplary work. At the age of 14, she used to borrow her dad’s camera just to go and shoot while experimenting with different styles. Until one day, as she was going through a vogue magazine, that she realized she was drawn to fashion photography.
Through years of practice and mastering her craft, she has been able to exhibit her work at Picture Africa Exhibition and work with Oriflamme Sweden and the Safari Collections.
During the session she highlighted key points of being a successful photographer:
1.Start With What You Have
As beginners, we are drawn to high-end equipment and forget that we need to start somewhere. If you allow yourself to be malleable and start working with what you have, you can produce amazing pictures than a person owning a DSLR. On Instagram, I have seen photographers take amazing pictures using their phones. It’s not the gear it’s the will to push yourself to start.
2.Find Your Niche
When Thandiwe Muriu was starting out she used to shoot everything and anything. There is no wrong in doing so, this exposes you to a particular niche. For her, it was fashion photography. There are many spaces in the photography industry and one cannot master all of them. It is best to master one particular field and run with it. She shared it is necessary to create a signature and create a strong brand with it.
3. Post Images Along The Lines You Want To Be Hired To Do
Creating a niche for yourself allows you to master a space that you love and given a job, you will execute with ease and precision. This allows you to draw clients that are in line with the type of photography you are in.
4.Be Professional With Family And Friends
As a photographer, you need to learn to separate friendship and business for this allows you to stay in business. This can be achieved by coming up with appealing packages that make them feel that they are getting the best deal from you.
This article was written by Felix Mwendwa, a budding photographer, and Lapid Leaders Alumni.
To learn more about Lapid Leaders click here.
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