G-Eazy has followed in The Weeknd’s footsteps and has ended his partnership with H&M after one of its advertising campaigns was accused of being racist. The ‘Good Life’ rapper has pulled his upcoming collaboration with the brand as he doesn’t want his name to be associated with the company.
G-Eazy wrote on Instagram: “Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM … Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.
It comes after The Weeknd said he was “shocked, embarrassed and deeply offended” by the advert.
He wrote: “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”
H&M is still selling the hoodie but the advertising picture has now been changed. The Swedish retailer said in a statement: “This image has now been removed from all H&M channels and we apologize to anyone this may have offended.”