A man landed his dream job by sending a rap video instead of a cover letter.
Chase Zreet pulled out all the stops to impress New York advertising agency, Wieden+Kennedy for the account position with fizzy drinks brand Sprite.
Rather than a traditional paragraph about his capabilities, Chase instead decided to film an animated music video of him rapping on a hoverboard, which he says was inspired by hip-hop star Vince Staples.
And he certainly impressed the team as they offered him the job.
Chase told AdWeek: “The idea for a rap came and was just one of those things that wouldn’t shut up.” Chase will now start his new job in April. Wieden+Kennedy’s creative director Jimm Lasser commented: “There’s too much emphasis put on portfolios and not enough on the creative enthusiasm of a candidate.”