{"id":93077,"date":"2024-02-16T10:33:00","date_gmt":"2024-02-16T07:33:00","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=93077"},"modified":"2024-02-16T10:33:02","modified_gmt":"2024-02-16T07:33:02","slug":"britam-unveils-biashara-network-to-empower-small-businesses","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2024\/02\/britam-unveils-biashara-network-to-empower-small-businesses\/","title":{"rendered":"Britam unveils Biashara Network to empower small businesses"},"content":{"rendered":"\n<p><strong>NAIROBI, Kenya, Feb 16 &#8211; Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country.<\/strong><\/p>\n\n\n\n<p>The insurer says that it will provide them with resources, ensuring MSMEs access to finance as well as markets, which has led to the closure of a number of them.<\/p>\n\n\n\n<p>Its CEO, Tom Gitogo, said that MSMEs play a critical role in the country\u2019s economy as they contribute over 305 percent to the GDP and employ millions of Kenyans.<\/p>\n\n\n\n<p>This forum will serve as a collaborative platform, bringing together industry experts, professionals, and peers to address key challenges and share invaluable insights for business success,\u201d he said.<\/p>\n\n\n\n<p>Gitogo emphasized the need for SMEs to embrace technology, digital marketing, and e-commerce to bolster their profit margins.<\/p>\n\n\n\n<p>On her part, Kenya Association of Manufacturers Head of Consulting and Business Development Joyce Njogu stressed the need for a paradigm shift in thinking anchored on assisting Keyan MSMEs beyond local markets.<\/p>\n\n\n\n<p>\u201cTo assist Kenyan SMEs, we must think beyond local markets and embrace both regional and international opportunities, including the EAC, COMESA and African free Continental Trade Area markets,\u201d said Njogu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya, Feb 16 &#8211; Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country. The insurer says that it will provide them with resources, ensuring MSMEs access to finance as well as markets, which has led to the closure of a number of them. Its [&hellip;]<\/p>\n","protected":false},"author":14438,"featured_media":93079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1485,1,687],"tags":[16877,12886],"coauthors":[9476],"class_list":["post-93077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance","category-kenya","category-top-stories","tag-biashara-network","tag-small-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Britam unveils Biashara Network to empower small businesses - Capital Business<\/title>\n<meta name=\"description\" content=\"NAIROBI, Kenya, Feb 16 - Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country. The Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2024\/02\/britam-unveils-biashara-network-to-empower-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Britam unveils Biashara Network to empower small businesses\" \/>\n<meta property=\"og:description\" content=\"NAIROBI, Kenya, Feb 16 - Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country. The Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2024\/02\/britam-unveils-biashara-network-to-empower-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T07:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T07:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2024\/02\/GGY3oUmXUAAzVYB-scaled-e1708068751680.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PHIDEL KIZITO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PHIDEL KIZITO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/\"},\"author\":{\"name\":\"PHIDEL KIZITO\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/27ddc81626f8f00b00f99d969c1ff0ee\"},\"headline\":\"Britam unveils Biashara Network to empower small businesses\",\"datePublished\":\"2024-02-16T07:33:00+00:00\",\"dateModified\":\"2024-02-16T07:33:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2024\\\/02\\\/GGY3oUmXUAAzVYB-scaled-e1708068751680.jpg\",\"keywords\":[\"Biashara Network\",\"Small businesses\"],\"articleSection\":[\"Insurance\",\"Kenya\",\"Top Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/\",\"name\":\"Britam unveils Biashara Network to empower small businesses - Capital Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2024\\\/02\\\/britam-unveils-biashara-network-to-empower-small-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2024\\\/02\\\/GGY3oUmXUAAzVYB-scaled-e1708068751680.jpg\",\"datePublished\":\"2024-02-16T07:33:00+00:00\",\"dateModified\":\"2024-02-16T07:33:02+00:00\",\"description\":\"NAIROBI, Kenya, Feb 16 - Britam has unveiled the Biashara Network, which seeks to support micro, small, and medium enterprises (MSMEs) in the country. 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