{"id":87871,"date":"2023-08-11T22:58:03","date_gmt":"2023-08-11T19:58:03","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=87871"},"modified":"2023-08-11T22:58:03","modified_gmt":"2023-08-11T19:58:03","slug":"air-india-unveils-new-logo-in-complete-makeover","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2023\/08\/air-india-unveils-new-logo-in-complete-makeover\/","title":{"rendered":"Air India unveils new logo in complete makeover"},"content":{"rendered":"<p style=\"text-align: left;\">Air India unveiled its new logo on Thursday which signifies limitless possibilities. The Tata-owned airline has been working on the new logo for as many as 15 months. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra.<\/p>\n<p>Air India\u2019s new logo symbol &#8211; \u2018The Vista\u2019 &#8211; includes a modern design with golden, red and purple colours.<\/p>\n<p>&#8220;It is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline\u2019s bold, confident outlook for the future,&#8221; the company said in a press release.<\/p>\n<p>The new logo is inspired by the classic and iconic Indian window shape, historically used by Air India, which the airline believes is symbolic to &#8216;Window of Opportunities&#8217;.<\/p>\n<p>\u201cOur transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage,&#8221; said Campbell Wilson, Air India CEO &amp; MD.<\/p>\n<p>Colours, patterns, shapes and how they come together and what they represent matter, but actions speak so much louder. It is in the midst of a total transformation to reimagine the role of India\u2019s flagship airline, he added.<\/p>\n<p style=\"text-align: center;\">Designed in partnership with FutureBrand, travellers will see this logo on Air India&#8217;s aircrafts from December 2023, when Air India\u2019s first Airbus A350 enters the fleet in the new livery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Air India unveiled its new logo on Thursday which signifies limitless possibilities. The Tata-owned airline has been working on the new logo for as many as 15 months. It will replace the old logo of a red swan and orange spokes inside the swan, inspired by the Ashoka Chakra. Air India\u2019s new logo symbol &#8211; [&hellip;]<\/p>\n","protected":false},"author":13285,"featured_media":87872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[13202],"coauthors":[701],"class_list":["post-87871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","tag-air-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Air India unveils new logo in complete makeover - Capital Business<\/title>\n<meta name=\"description\" content=\"Air India unveiled its new logo on Thursday which signifies limitless possibilities. 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