{"id":78788,"date":"2022-07-05T13:08:51","date_gmt":"2022-07-05T10:08:51","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=78788"},"modified":"2022-07-05T13:08:51","modified_gmt":"2022-07-05T10:08:51","slug":"more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/","title":{"rendered":"More Kenyans opt for affordable brands amid high cost of living-survey"},"content":{"rendered":"<p><strong>NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, a new survey has shown.<\/strong><\/p>\n<p>According to the 2022 Superbrands insights survey, low-value brands are now much more visible to the middle-class consumer and are no longer solely for the mass market.<\/p>\n<p>The survey conducted by global firm KANTAR TNS also noted that with the difficult economic times, some brands have ceased to be as relevant as they were.<\/p>\n<p>For instance, the survey noted that consumers no longer have the luxury of spending disposable incomes on betting.<\/p>\n<p>\u201cWith the middle-class consumer now experiencing brands across different price points in search of low-cost, higher value alternatives they are better informed and more selective. This now places them in a better position to truly decide which brands they believe are Superbrands across the different categories,\u201d said David Ogara, Manager, Kantar TNS.<\/p>\n<p>Further, in the survey, most consumers stated that innovation is needed in how brands present themselves to stand out and be considered superior to their competitors.<\/p>\n<p>\u201cWith increased adoption of e-commerce throughout the Covid-19 era, consumers are now increasingly researching about products before they make their purchase decisions,\u201d the survey stated.<\/p>\n<p>It also noted that some consumers are starting to place emphasis on differentiation, and punishing brands that are more premium or value, but not differentiated from the low-priced mainstream brands.<\/p>\n<p>The survey ranked mobile payment brand M-PESA as Kenya\u2019s leading Superbrand, ahead of parent company Safaricom, which came second.<\/p>\n<p>In third place is Jik, Kenya Red Cross came fourth while Kenpoly took fifth place.<\/p>\n<p>Other brands in the top ten were Dettol, Weetabix, Bamburi Cement, Darling and Naivas supermarket.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, a new survey has shown. According to the 2022 Superbrands insights survey, low-value brands are now much more visible to the middle-class consumer and are no longer solely for the mass [&hellip;]<\/p>\n","protected":false},"author":14318,"featured_media":67664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[872,1,687],"tags":[5792,5793,5742,934,5791],"coauthors":[4325],"class_list":["post-78788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headlines","category-kenya","category-top-stories","tag-affordable-brands","tag-budget-constraints","tag-cost-of-living","tag-featured","tag-superbrand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Kenyans opt for affordable brands amid high cost of living-survey - Capital Business<\/title>\n<meta name=\"description\" content=\"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Kenyans opt for affordable brands amid high cost of living-survey\" \/>\n<meta property=\"og:description\" content=\"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T10:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SUSAN NYAWIRA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SUSAN NYAWIRA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/\"},\"author\":{\"name\":\"SUSAN NYAWIRA\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/f1f7e500f2bb530506dfa85594d28fda\"},\"headline\":\"More Kenyans opt for affordable brands amid high cost of living-survey\",\"datePublished\":\"2022-07-05T10:08:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/\"},\"wordCount\":294,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2020\\\/07\\\/kenyans-walking.jpg\",\"keywords\":[\"affordable brands\",\"budget constraints\",\"cost of living\",\"featured\",\"Superbrand\"],\"articleSection\":[\"Headlines\",\"Kenya\",\"Top Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/\",\"name\":\"More Kenyans opt for affordable brands amid high cost of living-survey - Capital Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2020\\\/07\\\/kenyans-walking.jpg\",\"datePublished\":\"2022-07-05T10:08:51+00:00\",\"description\":\"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2020\\\/07\\\/kenyans-walking.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2020\\\/07\\\/kenyans-walking.jpg\",\"width\":960,\"height\":640,\"caption\":\"A busy street in Eastleigh, Nairobi. \\\/FILE.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2022\\\/07\\\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More Kenyans opt for affordable brands amid high cost of living-survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\",\"name\":\"Capital Business\",\"description\":\"Kenya breaking news | Kenya news today |\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\",\"name\":\"Capital FM Kenya\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2017\\\/08\\\/cfm-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2017\\\/08\\\/cfm-logo.png\",\"width\":81,\"height\":65,\"caption\":\"Capital FM Kenya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/capitalfmkenya\",\"https:\\\/\\\/x.com\\\/capitalfmkenya\",\"https:\\\/\\\/www.instagram.com\\\/capitalfmkenya\\\/\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/capitalfmkenya\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/f1f7e500f2bb530506dfa85594d28fda\",\"name\":\"SUSAN NYAWIRA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g2ea8e6f89b25c7c407f4bcb433e5f03d\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g\",\"caption\":\"SUSAN NYAWIRA\"},\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/author\\\/nsusan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"More Kenyans opt for affordable brands amid high cost of living-survey - Capital Business","description":"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/","og_locale":"en_US","og_type":"article","og_title":"More Kenyans opt for affordable brands amid high cost of living-survey","og_description":"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |","og_url":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/","og_site_name":"Capital Business","article_publisher":"http:\/\/facebook.com\/capitalfmkenya","article_published_time":"2022-07-05T10:08:51+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg","type":"image\/jpeg"}],"author":"SUSAN NYAWIRA","twitter_card":"summary_large_image","twitter_creator":"@capitalfmkenya","twitter_site":"@capitalfmkenya","twitter_misc":{"Written by":"SUSAN NYAWIRA","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#article","isPartOf":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/"},"author":{"name":"SUSAN NYAWIRA","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/f1f7e500f2bb530506dfa85594d28fda"},"headline":"More Kenyans opt for affordable brands amid high cost of living-survey","datePublished":"2022-07-05T10:08:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/"},"wordCount":294,"commentCount":0,"publisher":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg","keywords":["affordable brands","budget constraints","cost of living","featured","Superbrand"],"articleSection":["Headlines","Kenya","Top Story"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/","url":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/","name":"More Kenyans opt for affordable brands amid high cost of living-survey - Capital Business","isPartOf":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg","datePublished":"2022-07-05T10:08:51+00:00","description":"NAIROBI, Kenya July 5-More Kenyans are now opting for affordable brands as the cost of living continues to soar and household budgets remain constrained, Kenya breaking news | Kenya news today |","breadcrumb":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#primaryimage","url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg","contentUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/07\/kenyans-walking.jpg","width":960,"height":640,"caption":"A busy street in Eastleigh, Nairobi. \/FILE."},{"@type":"BreadcrumbList","@id":"https:\/\/www.capitalfm.co.ke\/business\/2022\/07\/more-kenyans-opt-for-affordable-brands-amid-high-cost-of-living-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capitalfm.co.ke\/business\/"},{"@type":"ListItem","position":2,"name":"More Kenyans opt for affordable brands amid high cost of living-survey"}]},{"@type":"WebSite","@id":"https:\/\/www.capitalfm.co.ke\/business\/#website","url":"https:\/\/www.capitalfm.co.ke\/business\/","name":"Capital Business","description":"Kenya breaking news | Kenya news today |","publisher":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capitalfm.co.ke\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization","name":"Capital FM Kenya","url":"https:\/\/www.capitalfm.co.ke\/business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/logo\/image\/","url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2017\/08\/cfm-logo.png","contentUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2017\/08\/cfm-logo.png","width":81,"height":65,"caption":"Capital FM Kenya"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/capitalfmkenya","https:\/\/x.com\/capitalfmkenya","https:\/\/www.instagram.com\/capitalfmkenya\/","http:\/\/www.youtube.com\/user\/capitalfmkenya"]},{"@type":"Person","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/f1f7e500f2bb530506dfa85594d28fda","name":"SUSAN NYAWIRA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g2ea8e6f89b25c7c407f4bcb433e5f03d","url":"https:\/\/secure.gravatar.com\/avatar\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1bbe22bc236678e9cdd1f8ca9ca4e1b097049f1c991533c440038ddf4b86888f?s=96&d=mm&r=g","caption":"SUSAN NYAWIRA"},"url":"https:\/\/www.capitalfm.co.ke\/business\/author\/nsusan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts\/78788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/users\/14318"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/comments?post=78788"}],"version-history":[{"count":0,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts\/78788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/media\/67664"}],"wp:attachment":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/media?parent=78788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/categories?post=78788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/tags?post=78788"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/coauthors?post=78788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}