{"id":26153,"date":"2014-07-16T06:53:39","date_gmt":"2014-07-16T06:53:39","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=26153"},"modified":"2014-07-16T07:11:19","modified_gmt":"2014-07-16T07:11:19","slug":"apple-ibm-to-develop-iphone-applications-for-business-users","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/","title":{"rendered":"Apple, IBM to develop iPhone apps for business users"},"content":{"rendered":"<p><a href=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22205 size-full\" src=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE.jpg\" alt=\" \" width=\"630\" height=\"350\" srcset=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE.jpg 630w, https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE-300x167.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>Apple Inc. and International Business Machines Corp. will work together to create business software for iPhone and iPad users, setting aside a three- decade-old rivalry to cater to an increasingly mobile workforce.<\/p>\n<p class=\"indent\">IBM\u2019s staff will sell Apple devices to its business customers, and the two companies will work together to develop applications tailored to work with IBM\u2019s data analytics and cloud services, the companies said in a statement today. Apple also will offer customer-service support for the apps.<\/p>\n<p class=\"indent\">The partnership helps Apple pursue a bigger slice of the market for corporate users of smartphones and tablets. Working with its erstwhile foe may also help Armonk, New York-based <span class=\"highlight\">IBM<\/span> chase other technology giants &#8212; including Apple &#8212; that have done a better job seizing on the mobile-computing boom.<\/p>\n<p class=\"indent\">\u201cThis is a shot in the arm for <span class=\"highlight\">IBM<\/span> and a great validation of Apple in the enterprise space, where they already are a huge success,\u201d Aaron Levie, chief executive officer of cloud-storage company Box Inc., said in an interview.<\/p>\n<p class=\"indent\">With the deal, Apple gains a large sales force that will push its mobile devices to companies, while <span class=\"highlight\">IBM<\/span>, whose sales have been stagnating, adds the cachet of being partners with one of the best known and most popular consumer-electronics brands.<\/p>\n<p class=\"indent\">\u201cWe really recognized almost simultaneously that we could be uniquely helpful to one another\u2019s strategy and that there was literally no overlap,\u201d Bridget Van Kralingen, IBM\u2019s senior vice president of global business services, said in an interview. \u201cIt\u2019s moved incredibly quickly and smoothly.\u201d<\/p>\n<p class=\"center\"><strong>Business Customers<\/strong><\/p>\n<p class=\"indent\">The success of the iPhone and iPad has helped Apple gain more traction with business customers that had long shunned the company in favor of machines running Microsoft Corp.\u2019s Windows software. Deutsche Bank AG has almost 20,000 iPhones, while Siemens AG has 30,000 iPhones, Apple said in April.<\/p>\n<p class=\"indent\">Employees at more than 98 percent of Fortune 500 companies are using the iPhone or iPad for their work, the company said. To gain more customers, Apple has been adding new security and software tools for makers of business software.<\/p>\n<p class=\"indent\">Apple and rival Samsung Electronics Co. are seeking to further displace BlackBerry Ltd., which once held a strong grip on the corporate market. Shares of BlackBerry fell 3.4 percent to $10.92 in late trading after Apple\u2019s deal with <span class=\"highlight\">IBM<\/span> was announced.<\/p>\n<p class=\"center\"><strong>Back to 1984<\/strong><\/p>\n<p class=\"indent\"><span class=\"highlight\">IBM<\/span> and Apple were once bitter rivals during the early days of the personal computer. Apple\u2019s famous \u201c1984\u201d Super Bowl advertisement to introduce the Macintosh computer compared <span class=\"highlight\">IBM<\/span> to George Orwell\u2019s totalitarian Big Brother. The competition eased as <span class=\"highlight\">IBM<\/span> abandoned the PC business and instead focused on software and services geared for corporate clients.<\/p>\n<p class=\"indent\">While the companies\u2019 agreement targets business customers, it puts <span class=\"highlight\">IBM<\/span> back in the position of selling consumer products &#8212; something the company left behind in 2005 with the sale of its PC unit to Lenovo Group Ltd.<\/p>\n<p class=\"indent\">A key element of the <span class=\"highlight\">Apple-IBM<\/span> deal is developing mobile- centric software tools for businesses. While smartphones have become ubiquitous, in business they are primarily used for checking e-mail or calendars. That\u2019s expanding to include more sales functions and day-to-day work flow, like getting approvals needed from a manager, said Jeffrey Hammond, an analyst at Forrester Research Inc.<\/p>\n<p class=\"indent\">Apple and <span class=\"highlight\">IBM<\/span> said they will build more than 100 industry- specific applications for the iPhone and iPad, as well as tools for managing functions on the devices such as activations, security and analytics.<\/p>\n<p class=\"center\"><strong>Targeting CIOs<\/strong><\/p>\n<p class=\"indent\">Cupertino, California-based Apple also gains help from <span class=\"highlight\">IBM<\/span> reaching the senior decision makers in charge of making businesses\u2019 technology purchases. While many rank-and-file employees use iPhones and iPads, chief information officers who make a lot of information technology decisions have been more reluctant to adopt Apple devices, Hammond said. <span class=\"highlight\">IBM<\/span> could also help Apple sell more Mac desktops and Macbook laptops to companies, he said.<\/p>\n<p class=\"indent\">\u201cThey could sell a lot of Apple hardware and not just phones and tablets,\u201d Hammond said. \u201cI still see a lot of companies where all the company-issued PCs and laptops are getting increasingly old. <span class=\"highlight\">IBM<\/span> does some pretty big deals.\u201d<\/p>\n<p class=\"indent\"><span class=\"highlight\">IBM<\/span> shares rose as much as 2.6 percent to $193.40 in late trading after the pact was announced. The company is scheduled to report earnings on July 17. Apple climbed as much as 1.9 percent to $97.16.<\/p>\n<p class=\"center\"><strong>Mobile Opportunity<\/strong><\/p>\n<p class=\"indent\"><span class=\"highlight\">IBM<\/span> has identified mobile as one of the company\u2019s biggest opportunities since before Ginni Rometty stepped into the role of CEO two years ago. She is seeking to reshape <span class=\"highlight\">IBM<\/span> with services such as data analytics to boost revenue growth after eight straight quarters of declines.<\/p>\n<p class=\"indent\"><span class=\"highlight\">IBM<\/span> is contending with technology customers that are increasingly seeking to store data and software on cloud- computing networks, rather than on-site, limiting clients\u2019 need for IBM\u2019s servers and mainframes.<\/p>\n<p class=\"indent\">Still, the potential financial impact for <span class=\"highlight\">IBM<\/span> will hinge on whether the applications are sold and if customers find value in them, said Daryl Plummer, an analyst at Gartner Inc.<\/p>\n<p class=\"indent\">\u201cRevenue-wise, it\u2019s going to be hit or miss,\u201d he said. \u201cIt depends on what they commercialize &#8212; I can\u2019t say it\u2019s a jump-start yet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc. and International Business Machines Corp. will work together to create business software for iPhone and iPad users, setting aside a three- decade-old rivalry to cater to an increasingly mobile workforce. IBM\u2019s staff will sell Apple devices to its business customers, and the two companies will work together to develop applications tailored to work [&hellip;]<\/p>\n","protected":false},"author":13721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[792,11,22,687],"tags":[],"coauthors":[793],"class_list":["post-26153","post","type-post","status-publish","format-standard","hentry","category-bloomberg","category-featured","category-gadgets-apps","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple, IBM to develop iPhone apps for business users - Capital Business<\/title>\n<meta name=\"description\" content=\"Apple Inc. and International Business Machines Corp. will work together to create business software for iPhone and iPad users, setting aside a three- Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, IBM to develop iPhone apps for business users\" \/>\n<meta property=\"og:description\" content=\"Apple Inc. and International Business Machines Corp. will work together to create business software for iPhone and iPad users, setting aside a three- Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-16T06:53:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-07-16T07:11:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BLOOMBERG\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BLOOMBERG\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/\"},\"author\":{\"name\":\"BLOOMBERG\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/b7a3496ffb8e640fdbe07dae4aced681\"},\"headline\":\"Apple, IBM to develop iPhone apps for business users\",\"datePublished\":\"2014-07-16T06:53:39+00:00\",\"dateModified\":\"2014-07-16T07:11:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/\"},\"wordCount\":853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2014\/07\/apple-ibm-to-develop-iphone-applications-for-business-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capitalfm.co.ke\/business\/files\/2013\/09\/APPLE-IPHONE.jpg\",\"articleSection\":[\"Bloomberg\",\"Features\",\"Gadgets &amp; 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