{"id":19559,"date":"2013-05-22T07:31:23","date_gmt":"2013-05-22T07:31:23","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=19559"},"modified":"2013-08-15T12:09:45","modified_gmt":"2013-08-15T12:09:45","slug":"why-i-chose-not-to-get-employed","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2013\/05\/why-i-chose-not-to-get-employed\/","title":{"rendered":"Why I chose not to get employed – Mark Bichachi"},"content":{"rendered":"
\"Bichachi

Bichachi started Dia Consult two years ago, which is involved in online public relations and advertising for various individual and companies\/MIKE KARIUKI<\/p><\/div>\n

NAIROBI, Kenya, May 22 – \u201cFor me employment was never an option after I cleared campus. I have never applied for a job and I hope I will never do that,\u201d says the 29-year old Mark Bichachi the founder and the Managing Director of Dia Consult Company.<\/strong><\/strong><\/p>\n

\u201cMy personal view of things and perhaps I would not recommend to many people, is that I see employment as \u2018slavery\u2019. Because what does a slave have? A house to sleep and food to his stomach. You are comfortable but you cannot really achieve what you desire,\u201d he says confidently.<\/p>\n

Bichachi started Dia Consult two years ago, which is involved in online public relations and advertising for various individual and companies.<\/p>\n

These include social media management for companies, digital marketing, data mining and interpretation, celebrity endorsement for branding, social media training among other online services.<\/p>\n

The firm helps companies connect to people and consumers that pay for their product and services, attain, retain and maintain relationship with potential and future consumers and turn cash-paying consumers into friends.<\/p>\n

\u201cThe difference between employment and entrepreneurship is not the capital, the brain power or the idea. No. It\u2019s just the ability to take the risk by deciding to leave your comfort zone and move to the unknown,\u201d Bichachi says in an interview with Capital FM Business.<\/p>\n

The young MD says he started his digital company in his own house with his laptop after coming up with the idea of digital marketing. He believes for one to kick off any business it is critical to have a physical place to start and for him, one of his bedrooms worked as his first office.<\/p>\n

\u201cAlso look at the few coins you have and how to multiply the \u2018one shilling\u2019 in the short term. Again look for ways of networking, networking and networking,\u201d he emphasizes adding that he has never taken a loan from any institution but instead capitalized on his savings.<\/p>\n

Bichachi did not just wake up and decided that he will never be employed. No. But he had always desired to be an entrepreneur. This is despite the push from his father – who was a civil servant – who insisted that he had to study hard and become an engineer because he was a bright student.<\/p>\n

\u201cI went to Egerton University and did Instrumentation and Control Engineering, a course I didn\u2019t like at all. But my dad could not imagine my (A) mean score in high school being translated into something else apart from engineering degree in the University,\u201d he says adding that his parents even had to talk with the University heads and counsel him because they felt he \u2018had lost focus\u2019 as far as his carrier was concerned.<\/p>\n

In Njoro Boys High School, while in Form three, is where his business streak took root. He used to sneak a mobile phone into school and would spend his prep time being a Simu ya Jamii. He would charge Sh40 per minute for a call and Sh15 per SMS; needless to say the business afforded him certain comforts that were unheard of, for one in boarding schools in Kenya.
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