{"id":114225,"date":"2026-04-09T08:00:57","date_gmt":"2026-04-09T05:00:57","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=114225"},"modified":"2026-04-09T07:21:19","modified_gmt":"2026-04-09T04:21:19","slug":"eric-omondi-tops-kenya-influencers-with-sh57mn-earnings","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2026\/04\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\/","title":{"rendered":"Eric Omondi tops Kenya influencers with Sh57mn earnings"},"content":{"rendered":"<p><strong>NAIROBI, Kenya, April 9 &#8211; Comedian Eric Omondi has emerged as Kenya\u2019s top-earning social media influencer, pulling in an estimated Sh57 million in 2025, according to new industry data.<\/strong><\/p>\n<p>A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya\u2019s digital content space.<\/p>\n<p>Top influencers collectively earned Sh296 million last year, while total payouts to creators surpassed Sh1.07 billion, underscoring the sector\u2019s rising economic significance.<\/p>\n<p>The findings highlight entertainment\u2014particularly comedy\u2014as the most lucrative content category, with creators leveraging strong audience engagement to secure repeat brand deals.<\/p>\n<p>Brands in sectors such as beauty, food and beverage, telecommunications, and financial services are increasingly shifting advertising budgets to digital platforms, with SMEs driving the bulk of influencer partnerships.<\/p>\n<p>However, the report notes a gap between audience reach and revenue, especially on TikTok, where creators struggle to convert views into income.<\/p>\n<p>Instagram remains the most effective platform for monetization, while Facebook delivers moderate returns.<\/p>\n<p>With limited direct earnings from platforms, most Kenyan creators still rely heavily on brand deals and external income streams.<\/p>\n<p>Analysts say improving monetization models and expanding access to brand partnerships will be critical as the creator economy continues to grow beyond the Sh1 billion mark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya\u2019s digital content space.<\/p>\n","protected":false},"author":14438,"featured_media":114226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13,687],"tags":[539,27375,934,3004,822,9611],"coauthors":[9476],"class_list":["post-114225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kenya","category-technology","category-top-stories","tag-earnings","tag-eric-omondi","tag-featured","tag-influencers","tag-kenya","tag-tops"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eric Omondi tops Kenya influencers with Sh57mn earnings - Capital Business<\/title>\n<meta name=\"description\" content=\"A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya\u2019s digital content space. Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2026\/04\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Omondi tops Kenya influencers with Sh57mn earnings\" \/>\n<meta property=\"og:description\" content=\"A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya\u2019s digital content space. Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2026\/04\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T05:00:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2026\/04\/images-2026-04-09T072056.500.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PHIDEL KIZITO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PHIDEL KIZITO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/\"},\"author\":{\"name\":\"PHIDEL KIZITO\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/27ddc81626f8f00b00f99d969c1ff0ee\"},\"headline\":\"Eric Omondi tops Kenya influencers with Sh57mn earnings\",\"datePublished\":\"2026-04-09T05:00:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/\"},\"wordCount\":216,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2026\\\/04\\\/images-2026-04-09T072056.500.jpeg\",\"keywords\":[\"earnings\",\"Eric Omondi\",\"featured\",\"Influencers\",\"Kenya\",\"tops\"],\"articleSection\":[\"Kenya\",\"Technology\",\"Top Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/\",\"name\":\"Eric Omondi tops Kenya influencers with Sh57mn earnings - Capital Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2026\\\/04\\\/eric-omondi-tops-kenya-influencers-with-sh57mn-earnings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2026\\\/04\\\/images-2026-04-09T072056.500.jpeg\",\"datePublished\":\"2026-04-09T05:00:57+00:00\",\"description\":\"A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya\u2019s digital content space. 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