{"id":113225,"date":"2026-03-06T11:58:06","date_gmt":"2026-03-06T08:58:06","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=113225"},"modified":"2026-03-06T11:58:06","modified_gmt":"2026-03-06T08:58:06","slug":"m-pesa-adds-6mn-new-users-to-reach-40mn","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/","title":{"rendered":"M-Pesa adds 6mn new users to reach 40mn"},"content":{"rendered":"<p><strong>NAIROBI, Kenya, Mar 6 &#8211; Safaricom\u2019s mobile money platform M-Pesa has risen by 6 million to hit 40 million monthly active users, up from 34 million in 2024.<\/strong><\/p>\n<p>Launched on March 6, 2007, M-Pesa has evolved from a simple person-to-person money transfer service into a broad financial ecosystem supporting payments, savings, credit and investment products used by millions of Kenyans daily.<\/p>\n<p>Safaricom says the platform has also lowered barriers to wealth-building opportunities, enabling more users to plan, save and invest through mobile financial tools.<\/p>\n<p>Today, M-Pesa hosts a range of financial solutions including the Ziidi Money Market Fund (MMF), Ziidi Trader investment platform, Fuliza overdraft facility and KCB M-PESA lending service.<\/p>\n<p>The platform also powers business and merchant payments through Lipa na M-PESA, Pochi la Biashara and GlobalPay, helping enterprises and small traders accept digital payments.<\/p>\n<p>\u201cOur goal is to give Kenyans, and Africa at large, digital financial tools to empower them to be more prosperous,\u201d said Safaricom CEO Peter Ndegwa.<\/p>\n<p>\u201cReaching 40 million monthly active customers in Kenya is a milestone we celebrate, as we recommit to enable every Kenyan to transact safely, grow their savings, and build their wealth.\u201d<\/p>\n<p>Safaricom said continued investments in technology infrastructure, fraud-prevention systems and customer awareness have strengthened M-PESA\u2019s security and reliability.<\/p>\n<p>The growth of the platform also signals a broader shift toward mobile-led financial inclusion, where technology is helping bridge gaps in access to formal banking services as digital finance expands across Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, M-Pesa hosts a range of financial solutions including the Ziidi Money Market Fund, Ziidi Trader investment platform, Fuliza overdraft facility and KCB M-PESA lending service.<\/p>\n","protected":false},"author":14438,"featured_media":64596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,687],"tags":[9442,934,1091,26748,9809],"coauthors":[9476],"class_list":["post-113225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kenya","category-top-stories","tag-adds","tag-featured","tag-m-pesa","tag-new-users","tag-reach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M-Pesa adds 6mn new users to reach 40mn - Capital Business<\/title>\n<meta name=\"description\" content=\"Today, M-Pesa hosts a range of financial solutions including the Ziidi Money Market Fund, Ziidi Trader investment platform, Fuliza overdraft facility and KCB M-PESA lending service. Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M-Pesa adds 6mn new users to reach 40mn\" \/>\n<meta property=\"og:description\" content=\"Today, M-Pesa hosts a range of financial solutions including the Ziidi Money Market Fund, Ziidi Trader investment platform, Fuliza overdraft facility and KCB M-PESA lending service. Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-06T08:58:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/03\/MPESA-SHOP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PHIDEL KIZITO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PHIDEL KIZITO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\"},\"author\":{\"name\":\"PHIDEL KIZITO\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/27ddc81626f8f00b00f99d969c1ff0ee\"},\"headline\":\"M-Pesa adds 6mn new users to reach 40mn\",\"datePublished\":\"2026-03-06T08:58:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/03\/MPESA-SHOP.jpg\",\"keywords\":[\"adds\",\"featured\",\"M-Pesa\",\"new users\",\"reach\"],\"articleSection\":[\"Kenya\",\"Top Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\",\"url\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/\",\"name\":\"M-Pesa adds 6mn new users to reach 40mn - Capital Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capitalfm.co.ke\/business\/2026\/03\/m-pesa-adds-6mn-new-users-to-reach-40mn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capitalfm.co.ke\/business\/files\/2020\/03\/MPESA-SHOP.jpg\",\"datePublished\":\"2026-03-06T08:58:06+00:00\",\"description\":\"Today, M-Pesa hosts a range of financial solutions including the Ziidi Money Market Fund, Ziidi Trader investment platform, Fuliza overdraft facility and KCB M-PESA lending service. 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