{"id":110222,"date":"2025-11-25T10:32:42","date_gmt":"2025-11-25T07:32:42","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=110222"},"modified":"2025-11-25T10:32:42","modified_gmt":"2025-11-25T07:32:42","slug":"e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/","title":{"rendered":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration"},"content":{"rendered":"

NAIROBI, Kenya, Nov 25 – E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Secretariat saying digital marketplaces will play a defining role in unlocking cross-border commerce, improving logistics efficiency, and supporting small businesses across the bloc.<\/strong><\/p>\n

Rapid internet penetration, mobile money usage, and the post-pandemic shift toward online retail have accelerated digital trade across COMESA member states. But fragmented infrastructure, uneven regulations, and high logistics costs continue to limit the sector\u2019s full potential.<\/p>\n

Bernard Dzawanda, Director of Infrastructure & Logistics at the COMESA Secretariat, said e-commerce has reached a turning point where coordinated regional policies can significantly increase trade volumes.<\/p>\n

\u201cE-commerce is no longer a side activity in our economies. It is now a strategic pillar of regional integration and a critical driver of SME competitiveness,\u201d Dzawanda said.<\/p>\n

\u201cFor COMESA, the priority is to create seamless digital and physical infrastructure so that goods bought online can move efficiently across borders.\u201d<\/p>\n

E-commerce growth outpacing traditional retail<\/h3>\n

Recent market assessments show that online transactions in Kenya, Zambia, Uganda, Rwanda, and Ethiopia have grown at double-digit rates for three consecutive years, spurred by youth entrepreneurship and digital payments.<\/p>\n

Fintech adoption has been particularly influential. With over 200 million mobile money accounts in the region, businesses have increasingly shifted to digital storefronts targeting regional consumers.<\/p>\n

\u201cDigital payments are unlocking a new class of cross-border traders,\u201d Dzawanda noted.<\/p>\n

\u201cOnce you remove barriers to sending and receiving money across countries, the rest of the value chain begins to modernize.\u201d<\/p>\n

Logistics overhaul needed to sustain growth<\/h3>\n

Despite the momentum, e-commerce firms cite high delivery costs, long cross-border clearance times, and limited warehousing infrastructure as persistent challenges.<\/p>\n

COMESA says regional logistics modernization is essential.<\/p>\n

\u201cLast-mile delivery, harmonized customs systems, and efficient transport corridors are the backbone of successful e-commerce ecosystems,\u201d Dzawanda said.<\/p>\n

\u201cOur infrastructure programs are now aligned with digital trade priorities because you cannot scale e-commerce if goods take weeks to move between neighbouring states.\u201d<\/p>\n

COMESA is currently implementing the Digital Free Trade Area (DFTA) initiative, which seeks to digitize customs, promote e-logistics platforms, and support MSMEs to trade electronically.<\/p>\n

SMEs expected to be the biggest winners<\/h3>\n

Digital marketplaces have become a key route for small-scale exporters of textiles, crafts, processed foods, and beauty products seeking access to new markets without the cost of physical storefronts.<\/p>\n

\u201cE-commerce gives micro and small businesses the opportunity to reach consumers they would never access through traditional trade channels,\u201d Dzawanda said.<\/p>\n

\u201cOur work is to ensure that even the smallest entrepreneur in a rural area can participate in regional value chains.\u201d<\/p>\n

Towards a harmonized digital trade regime<\/h3>\n

COMESA is working with member states to align data protection laws, consumer protection rules, and e-transaction standards to create a predictable environment for digital commerce.<\/p>\n

This harmonization is expected to attract more private-sector investment in logistics, warehousing, and fintech solutions.<\/p>\n

\u201cInvestors need certainty that the rules for digital trade are consistent across the region,\u201d Dzawanda emphasized.<\/p>\n

\u201cA harmonized regulatory framework will unlock the next wave of innovation and capital inflows into digital commerce.\u201d<\/p>\n

A growing opportunity for regional integration<\/h3>\n

Analysts project that the e-commerce market in the COMESA region could surpass USD 50 billion by 2030 if infrastructure modernization and regulatory reforms continue at the current pace.<\/p>\n

Dzawanda says the bloc is committed to ensuring that digital trade becomes a central part of Africa\u2019s economic transformation.<\/p>\n

\u201cOur goal is simple\u2014make cross-border digital trade faster, cheaper, and fairer for everyone,\u201d he said.<\/p>\n

\u201cE-commerce is the future of regional integration, and COMESA intends to be at the forefront of making that future a reality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NAIROBI, Kenya, Nov 25 – E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Secretariat saying digital marketplaces will play a defining role in unlocking cross-border commerce, improving logistics efficiency, and supporting small businesses across the bloc. Rapid internet penetration, mobile money usage, and […]<\/p>\n","protected":false},"author":12320,"featured_media":110223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1359,13,3],"tags":[4574,18266,8110,5149,18882,25009,8876],"coauthors":[700],"class_list":["post-110222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-technology","category-world","tag-comesa","tag-digital-integration","tag-drive","tag-e-commerce","tag-pushes","tag-regional-trade-growth","tag-set"],"yoast_head":"\nE-commerce set to drive regional trade growth as COMESA pushes for digital integration - Capital Business<\/title>\n<meta name=\"description\" content=\"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce set to drive regional trade growth as COMESA pushes for digital integration\" \/>\n<meta property=\"og:description\" content=\"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"Capital Business\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/capitalfmkenya\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T07:32:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CORRESPONDENT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:site\" content=\"@capitalfmkenya\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CORRESPONDENT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/\"},\"author\":{\"name\":\"CORRESPONDENT\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/e84000aa70203d1ef652c913dcce1c23\"},\"headline\":\"E-commerce set to drive regional trade growth as COMESA pushes for digital integration\",\"datePublished\":\"2025-11-25T07:32:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2025\\\/11\\\/G6iDWlTW4AAxHIQ.jpg\",\"keywords\":[\"COMESA\",\"digital integration\",\"drive\",\"e-commerce\",\"pushes\",\"regional trade growth\",\"Set\"],\"articleSection\":[\"Africa\",\"Technology\",\"World\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/\",\"name\":\"E-commerce set to drive regional trade growth as COMESA pushes for digital integration - Capital Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2025\\\/11\\\/G6iDWlTW4AAxHIQ.jpg\",\"datePublished\":\"2025-11-25T07:32:42+00:00\",\"description\":\"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2025\\\/11\\\/G6iDWlTW4AAxHIQ.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2025\\\/11\\\/G6iDWlTW4AAxHIQ.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Bernard Dzawanda, Director of Infrastructure & Logistics at the COMESA Secretariat\\\/courtesy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/2025\\\/11\\\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce set to drive regional trade growth as COMESA pushes for digital integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#website\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\",\"name\":\"Capital Business\",\"description\":\"Kenya breaking news | Kenya news today |\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#organization\",\"name\":\"Capital FM Kenya\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2017\\\/08\\\/cfm-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/files\\\/2017\\\/08\\\/cfm-logo.png\",\"width\":81,\"height\":65,\"caption\":\"Capital FM Kenya\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/facebook.com\\\/capitalfmkenya\",\"https:\\\/\\\/x.com\\\/capitalfmkenya\",\"https:\\\/\\\/www.instagram.com\\\/capitalfmkenya\\\/\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/capitalfmkenya\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/#\\\/schema\\\/person\\\/e84000aa70203d1ef652c913dcce1c23\",\"name\":\"CORRESPONDENT\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g0cd6a59bd406cad5c5c317e409565048\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g\",\"caption\":\"CORRESPONDENT\"},\"url\":\"https:\\\/\\\/www.capitalfm.co.ke\\\/business\\\/author\\\/correspondent12320\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration - Capital Business","description":"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration","og_description":"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |","og_url":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/","og_site_name":"Capital Business","article_publisher":"http:\/\/facebook.com\/capitalfmkenya","article_published_time":"2025-11-25T07:32:42+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg","type":"image\/jpeg"}],"author":"CORRESPONDENT","twitter_card":"summary_large_image","twitter_creator":"@capitalfmkenya","twitter_site":"@capitalfmkenya","twitter_misc":{"Written by":"CORRESPONDENT","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#article","isPartOf":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/"},"author":{"name":"CORRESPONDENT","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/e84000aa70203d1ef652c913dcce1c23"},"headline":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration","datePublished":"2025-11-25T07:32:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/"},"wordCount":612,"publisher":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg","keywords":["COMESA","digital integration","drive","e-commerce","pushes","regional trade growth","Set"],"articleSection":["Africa","Technology","World"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/","url":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/","name":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration - Capital Business","isPartOf":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#primaryimage"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg","datePublished":"2025-11-25T07:32:42+00:00","description":"NAIROBI, Kenya, Nov 25 - E-commerce is emerging as one of the fastest-growing engines of regional trade in Eastern and Southern Africa, with the COMESA Kenya breaking news | Kenya news today |","breadcrumb":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#primaryimage","url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg","contentUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2025\/11\/G6iDWlTW4AAxHIQ.jpg","width":1200,"height":800,"caption":"Bernard Dzawanda, Director of Infrastructure & Logistics at the COMESA Secretariat\/courtesy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capitalfm.co.ke\/business\/2025\/11\/e-commerce-set-to-drive-regional-trade-growth-as-comesa-pushes-for-digital-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capitalfm.co.ke\/business\/"},{"@type":"ListItem","position":2,"name":"E-commerce set to drive regional trade growth as COMESA pushes for digital integration"}]},{"@type":"WebSite","@id":"https:\/\/www.capitalfm.co.ke\/business\/#website","url":"https:\/\/www.capitalfm.co.ke\/business\/","name":"Capital Business","description":"Kenya breaking news | Kenya news today |","publisher":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capitalfm.co.ke\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.capitalfm.co.ke\/business\/#organization","name":"Capital FM Kenya","url":"https:\/\/www.capitalfm.co.ke\/business\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/logo\/image\/","url":"https:\/\/www.capitalfm.co.ke\/business\/files\/2017\/08\/cfm-logo.png","contentUrl":"https:\/\/www.capitalfm.co.ke\/business\/files\/2017\/08\/cfm-logo.png","width":81,"height":65,"caption":"Capital FM Kenya"},"image":{"@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/capitalfmkenya","https:\/\/x.com\/capitalfmkenya","https:\/\/www.instagram.com\/capitalfmkenya\/","http:\/\/www.youtube.com\/user\/capitalfmkenya"]},{"@type":"Person","@id":"https:\/\/www.capitalfm.co.ke\/business\/#\/schema\/person\/e84000aa70203d1ef652c913dcce1c23","name":"CORRESPONDENT","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g0cd6a59bd406cad5c5c317e409565048","url":"https:\/\/secure.gravatar.com\/avatar\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/427986a25d2214732ec9f8976ae54916094bbf1691155e67f4ae44130326af69?s=96&d=mm&r=g","caption":"CORRESPONDENT"},"url":"https:\/\/www.capitalfm.co.ke\/business\/author\/correspondent12320\/"}]}},"_links":{"self":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts\/110222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/users\/12320"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/comments?post=110222"}],"version-history":[{"count":0,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/posts\/110222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/media\/110223"}],"wp:attachment":[{"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/media?parent=110222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/categories?post=110222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/tags?post=110222"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.capitalfm.co.ke\/business\/wp-json\/wp\/v2\/coauthors?post=110222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}