{"id":106543,"date":"2025-07-18T08:42:45","date_gmt":"2025-07-18T05:42:45","guid":{"rendered":"https:\/\/www.capitalfm.co.ke\/business\/?p=106543"},"modified":"2025-07-18T07:27:20","modified_gmt":"2025-07-18T04:27:20","slug":"netflix-boss-says-ai-effects-used-in-show-for-first-time","status":"publish","type":"post","link":"https:\/\/www.capitalfm.co.ke\/business\/2025\/07\/netflix-boss-says-ai-effects-used-in-show-for-first-time\/","title":{"rendered":"Netflix boss says AI effects used in show for first time"},"content":{"rendered":"<article>\n<div class=\"sc-3b6b161a-0 fDtfvH\" data-component=\"headline-block\"><\/div>\n<figure><\/figure>\n<div class=\"sc-3b6b161a-0 dEGcKf\" data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 hxuGS\"><strong>JULY 17\u00a0 &#8211; Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows.<\/strong><\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">The streaming giant&#8217;s co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternauts.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">He praised the technology as an &#8220;incredible opportunity to help creators make films and series better, not just cheaper.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">The use of generative AI is controversial in the entertainment industry and has sparked fears that it will replace the work of humans.<\/p>\n<\/div>\n<div class=\"sc-3b6b161a-0 dEGcKf\" data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 hxuGS\">The comments came after the company unveiled revenue of $11.08bn (\u00a38.25bn) for the three months to the end of June,16% higher than the same time last year.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Netflix said the better-than-expected performance was boosted by the success of the third and final series of South Korean thriller Squid Game, which has so far attracted 122 million views.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">Asked about Netflix&#8217;s use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">The generative AI used in The Eternauts helped its production team to complete a sequence 10 times faster than if they had used traditional special effects tools, he said.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;The cost of it would just wouldn&#8217;t have been feasible for a show in that budget.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">&#8220;That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result,&#8221; said Mr Sarandos.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">AI was among the key concerns raised during a Hollywood strike in 2023.<\/p>\n<p class=\"sc-9a00e533-0 hxuGS\">During the\u00a0<a class=\"sc-f9178328-0 bGFWdi\" href=\"https:\/\/www.bbc.com\/news\/world-us-canada-66140336\" target=\"_self\">three-month walkout<\/a>, the Screen Actors Guild\u2013American Federation of Television and Radio Artists union called for tighter regulation of the use of AI.<\/p>\n<p><strong>By BBC<\/strong><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>JULY 17\u00a0 &#8211; Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows. The streaming giant&#8217;s co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing [&hellip;]<\/p>\n","protected":false},"author":13285,"featured_media":24767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,3],"tags":[9057,10149,8887,23562,23563],"coauthors":[701],"class_list":["post-106543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-world","tag-ai","tag-effects","tag-first-time","tag-netflix-boss","tag-used-in-show"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix boss says AI effects used in show for first time - Capital Business<\/title>\n<meta name=\"description\" content=\"JULY 17\u00a0 - Netflix says it has used visual 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