Kenya has moved from analogue to digital media, changing the media landscape drastically. Numerous adjustments are now being made in terms of advertisements and content development. Kenya loves its freedom- the access to information that media
MANAGEMENT MAGAZINE
MANAGEMENT magazine focuses on issues of business, leadership and management in East Africa. Our objective is to highlight best practice, promote business excellence, discuss emerging business and management issues, and share stories about organisations and people. MANAGEMENT has a monthly readership of more than 150,000 which reach senior decision makers and middle-level managers in East Africa.
How global events enhance a nation’s brand
When consumers think about brands, they often think about products. But people and nations are brands too. In fact, some of the world’s most successful business and political leaders have clear personal brands- think of Professor WangariMaathai, Nelson
Managing egos in the workplace
When you detect behaviours which reflect that someone wants to control everything, it would be beneficial to remind him/her of the company’s policies and mission statements Isabelle arrives at a meeting with a clear agenda; “we must elect a leader,
4 emerging trends in HR recruitment
The recruitment process has always been seen as a laborious exercise in which copious amounts of time and money are spent. Technology is now challenging this convention and as one may put it - help take the grunt out of recruitment. The automation of
Making it easier for clients to do business with you
Businesses globally have been using electronic payment systems as a way of making it easier for their clients to do business with them. Advanced economies like the US and Canada use electronic payments more than cash as emerging economies such as Brazil
Job hunting: How to Negotiate like a pro
Know your worth to avoid being at the mercy of recruiters who will believe you are happy to fit in and accept their salary range and benefits In my career as a Human Resource (HR) professional, I have interviewed many candidates, made numerous job offers,
How to create value for customers
It has widely been argued that customers do not just want products and services, they want what those products and services will do for them. Many business leaders and marketers know this too well. It is no wonder that a top brand such as Coca-Cola will
B for big, bold, brand
Value innovation is about making the competition irrelevant by changing the playing field of strategy, writes EDWIN MOINDI. KongōGumia, a construction company in Japan has existed for 1,400 years, while Beretta, the firearm multinational was founded
Finding buried treasure in organisations
In the famous novel Treasure Island by Robert Louis Stevenson, a young man in south-west England, Jim, finds a map in a dead pirate’s sea chest. He takes it and, with the help of trusted friends, realises it is a treasure map showing the location of
How to create value for customers
It has widely been argued that customers do not just want products and services, they want what those products and services will do for them. Many business leaders and marketers know this too well. It is no wonder that a top brand such as Coca-Cola will
