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BAT picks Kenya for East, Southern Africa markets hub

NAIROBI, Kenya, May 16 – Cigarette manufacturer BAT Kenya has picked Kenya to be its regional hub for East and Southern markets.

The expansion has expanded BAT Kenya’s jurisdiction to include Malawi, Mozambique, Zimbabwe, Angola, and Zambia.

The addition pushes its jurisdiction to 20 countries.

The BAT regional office in Nairobi will have oversight of over 20 markets in East & Southern Africa, including Uganda, Rwanda, Mauritius, La Reunion, Malawi, Mozambique, Angola, Zimbabwe and Zambia,” BAT Kenya and East & Southern Africa Head of Business Communication & Sustainability Mimi Mavuti said.

“This move further enhances Kenya’s profile as a major commercial hub and Africa’s business capital,” Mavuti added.

Consequently, BAT Kenya Managing Director Crispin Achola will assume an expanded role as Cluster Head, BAT East and Southern Africa Markets, overseeing more than 20 markets.

The firm’s senior employees will also see their roles enhanced.

Currently, BAT Kenya contributes approximately Sh13.72 billion ($100 million) annually in foreign exchange to the country.

In 2019, the company received the Solid Rock Commendation (Lifetime Achievement) Award at the Kenya Exporter of the Year Awards, organized by the Kenya Exports Promotion Council.

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“The Kenya regional office’s expanded mandate provides an opportunity to accelerate sustainable growth and value delivery for over 4,000 local shareholders, and other stakeholders including over 80,000 Kenyans in our value chain,” Mavuti stated.

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