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Eunice Kilonzo - Manager, Content Generation at Safaricom PLC, Matt Koidin - Vice President of Pocket, Mozilla and Dr Njoki Chege - Director, Innovation Centre at Aga Khan University during the launch./COURTESY

Kenya

Mozilla unveils new multimedia platform in Kenya

NAIROBI, Kenya June 28-Mozilla, in partnership with Aga Khan University, has unveiled a new app named Pocket, in a move aimed at further improving online user experience.

Built on the Android and iOS platforms, the app allows users to access written and visual content of their liking and even save it for offline browsing at a later date.

The partnership with Aga Khan University will ensure that local content is curated and distributed to better optimise the product to meet the needs of Kenyan online users.

Speaking during the launch, Pocket Vice President & General Manager Mozilla, Matt Koidin said their mission is to ensure that the Internet becomes a global public resource, open and accessible to all.

“We believe in an Internet that puts people first, where individuals can shape their own experience, are empowered, safe, and independent. Through Pocket, we are empowering people to discover, organize, consume and share content that matters to them. The ability for users to save articles to “read it later” will be transformative. We believe that together with our Kenyan partners we will keep making the App better for Kenyans,” Matt said.

Articles saved in Pocket are stripped of ads and formatting which limits memory storage needs and users can also control how much memory they allow Pocket to use.

Additionally, downloads are only possible over Wi-Fi to meet the needs of cost-conscious users who often have limited bandwidth.

“The Aga Khan University’s Media Innovation Center has partnered with Mozilla to identify and work with a team of curators who have put together fascinating and exceptional content from East Africa. For the first time, we have a series of collections from outstanding Kenyan curators who bring fresh perspectives from Kenya and East Africa” said Njoki Chege, Director, Media Innovation Center.

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