NAIROBI, Kenya, Nov 18 – Microsoft Wednesday reaffirmed its commitment to assisting Kenyan financial services providers in their digital transformation by providing specialized Cloud solutions.
Speaking during a virtual digital transformation roundtable for the financial services industry (FSI), HodaYounan, Marketing and Operations Director for Microsoft Middle East and Africa assured that the firm will deliver a more seamless, customized cloud-based experience that will enable businesses to adapt to the dynamic digital transformation journey.
“With deep security and compliance built in to meet the needs of the FSI, the proposed digital transformation roadmap future-proofs FSPs as they continue to manage unprecedented risks and grow rapidly with innovative business models,” Younan said.
Kendi Ntwiga, Country Manager for Microsoft Kenya said the changes brought by the COVID-19 pandemic have necessitated the need for firms to digitize successfully, embrace change and unlock new value creation on their digital transformation journey.
“First, we’ve seen changes in employee work patterns that have shaped a hybrid workforce, as well as the increasingly sophisticated customer expectations for a 24-hour-a-day service at their fingertips with the same level of security as a physical vault,” she explained.
In addition, Ntwiga noted that the firm will focus on helping financial institutions combat financial crime and subsequently reduce operational costs while protecting the organization and its customers against losses and criminal activity.
“As such, users can employ the cloud’s enhanced data analytics to identify outliers faster to respond to the newest criminal topologies and conduct ongoing risk scoring. Microsoft’s solution also helps FSPs enhance fraud-detection systems to add contextual information that will reduce false-positive alerts.,” Ntwiga added.
Microsoft also highlighted the need for companies to modernize core banking systems and operations, such as payments, to boost customer experiences in an increasingly digitized data-driven economy.
“It’s clear that any FSP looking to modernize, automate, streamline, and secure processes and operations need look no further than a robust cloud-based ecosystem to achieve it,” Younan added.
