Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
PS Tourism, Hon. Safina Kwekwe Tsungu, CBS, leading the Ministry’s delegation in commemorating #WorldTourismDay2021, in Kwale County, with this year’s theme being “Tourism for inclusive growth”


Tourism stakeholders told to focus on domestic tourism amid Covid-19

NAIROBI, Kenya, Sep 28- The Ministry of Tourism Monday urged sector stakeholders to tap into domestic tourism in order to soften the blow from the Covid-19 pandemic which has affected the hotel sector.

Tourism Principal Secretary (PS) Safina Kwekwe, who spoke during celebrations to mark 2021 World Tourism Day, said that domestic tourism remains the viable option to revive tourism businesses in the wake of the pandemic that has disrupted businesses all over the world.

“Two years since the disease was declared a global pandemic the country’s tourism industry managed to remain afloat by harnessing the power of domestic travel,” she said.

She called on tourism players to start offering innovative domestic tourism packages to entice Kenyans to travel and explore their country in a bid to stay afloat during the pandemic period.

The PS said the country has a huge potential for revival given that domestic tourism and international arrivals are bouncing back and that the government is keen to develop better policies in bringing in ease of doing business to enable tourism to grow.

“The economic crisis caused by the pandemic has exposed our country’s dependence on foreign travelers,” she said, adding that domestic tourism has been overlooked for a long time,” she added.

Kwekwe was accompanied by the Chief Executive Officer of the Kenyatta International Convention Centre Nana Gecaga, National Coordinator Mama Ngina Waterfront Park Ali Noor, and Coast Regional Tourism Manager John Mutua.

She said the ban on international flights has delivered a big hit to the tourism industry that has been the lifeblood of the local economies of the coastal counties of Mombasa, Kwale, Kilifi and Lamu.

“During the Covid-19 period we also realized that we need aggressive marketing in potential markets in Eastern Europe and the Middle East because they account for large inbound tourist arrivals since the easing of Covid-19 international travel restrictions last year,” she said.

Advertisement. Scroll to continue reading.

Kwekwe said the tourism industry contributes significantly to the country’s economic growth and that domestic tourism saved the fragile sector from total collapse.

She said at the height of the ban on international flights there has been a sharp drop in foreign travelers which had impacted negatively on the overall economy because they spend more than domestic travelers.

“For example in 2020 the number of inbound tourist arrivals dropped to 400,000 down from 1.5 million before the pandemic hit in 2019,” she said.

The PS said the national government has been providing financial support through soft loans aimed at spurring domestic tourism.

“For example, out of the Sh.2 billion set aside to support the sector, local stakeholders in the coastal region have already spent Sh.800,000 to reignite their businesses,” he said.

She also said a continuing shift towards ecotourism focused on environmental conservation could give an additional boost to the tourism sector.

She urged the tourism-dependent coastal counties to shift to niche markets including adventure travel, health and wellness tours in a bid to diversify their local economies.

“Niche marketing is important because here in the south coast we have realized it is popular with Ugandans, Rwandans, Burundians, and Tanzanians looking for wedding destinations,” she said adding that there is a need to tap into domestic and regional tourism to support the future growth of the sector.

She said as a result the country will go out of its way to leverage the untapped regional market to boost tourist arrivals and hasten the sector’s recovery after a slump caused by the pandemic.

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...