NAIROBI, Kenya, Sept 8 – The 2021 Magical Kenya Travel Expo which brings together domestic, regional and international tour operators, travel agents, destination agencies, and various tourism stakeholders will be held virtually from October 5.
The two-day event which was postponed in 2020 due to the Covid-19 pandemic will provide a platform for various tourism players to network and facilitate the tourism business.
Tourism and Wildlife Cabinet Secretary Najib Balala, in a statement, said the event is a great opportunity for tourism stakeholders to connect and market their various products digitally.
“This year’s virtual event is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa which has now grown to become a continental event,” Balala said.
Balala urged local exhibitors including hotels and travel agencies, global travel agents, buyers, and product owners to benefit from the platform that will generate new business through interaction with local and international trade.
“This year, we shall be holding MKTE virtually to ensure that we continue to grow tourism business and so that we don’t lose any opportunities. I want to welcome global travel agents, buyers, and product owners to participate in this virtual event,” Balala added.
Kenya Tourism Board (KTB) CEO Betty Radier, on her part, noted that the expo will be key to showcasing the destination’s diverse tourism products and experiences.
“Magical Kenya Travel Expo continues to be the premier regional travel expo that allows both the trade and hosted buyers to connect. This year we plan to bring together 200 buyers and 100 exhibitors to reignite the magic of travel as we showcase our rich products and experiences to global trade,” Radier noted.
