NAIROBI, Kenya, Jul 5-EFG Hermes is targeting retail investors with its new online equity trading platform that is seeking to offer investors seamless and convenient stock trading at the Nairobi Securities Exchange.
NSE Chief Executive Officer Geoffrey Odundo said the online platform will help shift the narrative and attract more retail investors, in a platform that has been mostly occupied by foreign investors.
“We still see more dominance by foreign investors where they account for almost 70 percent of these trading activities. We would like to see that profile change a bit and see if we can get more investors to come through. This is therefore a good move for EFG Hermes,” said Odundo.
The platform dubbed EFG Hermes One will see users build, monitor, and customize equity watch-lists for individual stocks, stock portfolios and their investment portfolios in real-time.
EFG Hermes Head of Equities Muathi Kilonzo added that investors can start trading and buy shares with as little as Sh50.
“As an investor, as little and as much as you want to trade if you want to buy a million shillings worth of shares, one hundred shillings or even 50 you could,” added Kilonzo.
The application also features several portfolio management tools that enhance the overall user experience and facilitate online trading.
Users can also access comprehensive portfolio reports, featuring key information including executed trades, dividend payments as well as a provision to review order history and invoices on their transactions.