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Truecaller launches anti-fraud enterprise solutions for businesses

NAIROBI, Kenya, Apr 17- Truecaller has introduced a new identity solution for businesses to bolster safety and eliminate fraud.

In a statement, the company siad the solution dubbed Truecaller Business Identity, allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and logo of the organization.

The new solution brings trust and efficiency in communication between businesses and clients as it gives confidence to consumers, knowing that the caller is a verified business by Truecaller.

The new feature also allows businesses to drive efficiency in their communications while improving call-pickup rates for genuine and important calls.

Apart from the green Caller ID and green Verified Business badge, a verified business on Truecaller gets a verified tick mark icon and can lock their brand name and profile photo.

This allows consumers to know exactly which calls to trust and can also see the number of spam markings, and they retain the right to mark verified numbers as spam or block them completely.

Director of Business Development in Africa, Zakaria Hersi, said, “Fraud continues to be a major issue across Africa and as a company, Truecaller wanted to provide solutions on a business level as well as a personal level.”

“Truecaller is ready to scale the offering to a significant number of businesses globally ensuring that the ever-growing community of users can trust more calls coming from these businesses making communication safer for everyone,” added Vice President and Head of Truecaller Enterprise Sony Joy.

Importantly, Truecaller’s spam algorithms will continue to work in the same way and the Truecaller global community of over 270 million active users will be able to mark calls that are potentially spam/scam/sales calls, even if they have a verified badge and Caller ID.

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