According to Mathieu Levasseur, General Manager, Central, East and West Africa at Beiersdorf, the partnership aims to reach over 100, 000 vulnerable members of the society who are at risk of starvation, including underprivileged women and children, inhabitants of informal settlements and refugees.
“Our funding of Food Banking Kenya serves a strategic purpose linked to the ongoing fight against the COVID-19 pandemic, which Beiersdorf is active in globally. With the disruption this pandemic is causing to the economy, vulnerable members of society are at risk. We are doing this with a view of increasing the capacity of FBK to provide vital hunger relief services. Furthermore, this is an opportunity to create zero-waste solutions for large and small-scale farmers in Kenya,” Levasseur noted.
The pandemic has brought with it a depressed economy resulting in job losses and lack of business opportunities with more than one million people losing their jobs.
As part of its contribution to Food Banking Kenya, Beiersdorf will also fund a School Feeding Programme, an Agriculture Recovery Programme and capacity building of service delivery to beneficiaries.
Under the partnership, FBK and Beiersdorf also intend to improve efficiency in service delivery to existing beneficiaries and exponentially scale service delivery to new areas. To meet increased need, FBK will increase warehouse capacity, establish additional depots in new locations, expand cold chain capacity, and add fleet, and human capital needed.
“Food banks are powerful interventions which change lives and communities. They are an interconnected lifeline to the hungry and equip communities to feed themselves. We as Beiersdorf recognize the importance of strengthening food banks as it fosters resilience and enhances the community’s capability to fight hunger long term,” said Warau Kahoro, Marketing Director – Central, East and West Africa at Beiersdorf.
An estimated 690 million people now face chronic hunger and the COVID-19 crisis could add another 130 million sufferers.
Women and children are the hardest hit in this crisis.