Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Enterprise

Dutch Destroy Millions Of Flowers As Coronavirus Wilts Sales

Mountains of flowers are being thrown away such as these at FloraHolland in Naaldwijk with the novel coronavirus having decimated sales/AFP

NAALDWIJK, Netherlands, Mar 20 – It’s tulip season in The Netherlands but this year growers are destroying millions of flowers a day, in unprecedented scenes as the coronavirus pandemic has cut demand.

Mountains of tulips, roses, chrysanthemums and other flowers destined for destruction have been waiting for the last week in the world’s biggest flower market.

With Mothers Day approaching it would normally be the moment for millions to ‘say it with flowers’ — but the virus has put paid to that/AFP

Brightly coloured blooms that might normally have been destined for a romantic gesture or Mothers Day are scooped up by diggers and then dumped in huge skips.

“The only solution is that we destroyed them,” said Michel van Schie, spokesman for Royal FloraHolland, a huge auction house for flowers.

With countless flowers going to waste the Dutch horticultural sector is sounding the alarm about the effects of the coronavirus crisis /AFP

“This is really the first time that we have to do this. The Dutch auction already exists for more than a hundred years, and this is the first time that we are in such a crisis,” he told AFP.

Between 70 and 80 percent of the Netherlands’ total annual production of flowers is being destroyed, a huge blow in a country where tulips are as much a symbol of national identity as windmills, cheese and clogs/AFP

Royal FloraHolland said that between 70 and 80 percent of the Netherlands’ total annual production of flowers is being destroyed.

It’s a bitter blow in a country where tulips are as much a symbol of national identity as windmills, cheese and clogs

The shutdown of shops and businesses caused by the coronavirus outbreak sweeping the world will have “dramatic” consequences, says Prisca Kleijn, head of the Royal Association of Bulb Producers.

With shoppers seemingly keener to stockpile essentials as the virus hits, the Royal Association of Bulb Producers said it was starting a campaign encouraging customers to “buy flowers, not toilet paper”/AFP

“We’ve never seen something like this before,” she said. “There’s no demand for flowers anymore because of the coronacrisis in the whole of Europe.”

The crisis has come at “the worst moment in the year” for tulip growers, she added.

“We have Mothers Day coming and the tulip growers start harvesting from January until April-May so it’s right in the middle of the season, when they have to earn their money,” said Kleijn.

With shoppers seemingly keener to stockpile essentials as the virus hits, the association said it was starting a campaign encouraging customers to “buy flowers, not toilet paper.”

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Headlines

NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...