NAIROBI, Kenya, Dec 11 – Kenya Breweries Limited is banking on Tusker Malt to deliver growth in 2020, even as competition from local and foreign brands intensifies in the premium and super premium segments.
Speaking during the re-launch of the beer brand, KBL Managing Director Jane Karuku says Tusker Malt contributed to the company’s strong performance in bottled beer this year, returning a 3 percent volume growth.
Karuku added that the relaunch is the company’s way of addressing consumer trends in the alcohol sector by targeting Kenya’s fast-expanding middle-class revelers whose tastes are trending toward premium beer.
“This has been a particularly exciting and fulfilling year for us since our strategy has been driven by ensuring we deliver a vibrant beer business through improved innovation and the exploitation of new ideas to improve our processes, launch new products and re-launch existing products using our consumer feedback and insights on their changing tastes and preferences,” said Karuku.
The new Tusker Malt pack is the second addition to the Tusker Trademark this year after the launch of Tusker Premium Ale in March.
“The brand has undergone an optimized growing process to ensure that we deliver consistent quality and slow brewed lager to give a full flavor to the consumers. We are excited to see where this new journey will take us in the coming year,” said Ann Joy Muhoro, Head of Beer at EABL.
This brings the total variants of Tusker to 5, namely Tusker Malt, Tusker Lager, Tusker Cider and Tusker Lite.