Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Tourism CS Najib Balala and Google Kenya country manager Charles Murito during the launch of the street view for National Park Launch at Dusit D2 Hotel this morning.

Kenya

Google puts Kenya’s 21 national parks on the map

Tourism CS Najib Balala and Google Kenya Country Manager Charles Murito during the launch of the street view for National Park Launch/Courtesy

NAIROBI, Kenya, 4 Dec – The launch of Google Street View for Kenya’s 21 national parks and one conservancy today is expected to boost Kenya’s tourism sector by encouraging visitor numbers to the parks.

Capturing Street View imagery of these national parks and one conservancy was done through a collaboration between Google, the Ministry of Tourism, Kenya Wildlife Services, the County Governments of Narok and Samburu and the management of Ol Pejeta Conservancy.

Street View is a 360-degree ground-level imagery layer found on Google Maps. Users are able to remotely explore landmarks, navigate a trip, explore the streets of cities and towns, and visit other places of interest from around the world. In Kenya, imagery has already been published for major cities, towns, roads and other places of interest. Capturing of the national parks imagery was the second phase.

Najib Balala, Cabinet Secretary for Tourism and Wildlife spoke at the launch: “Google Street View will bring Kenya to the world, by providing a global audience with tools to virtually explore Kenya’s cities, other urban centres, attractions and places of interest; and also bring the world to Kenya, by growing a user’s interest to physically visit a place of interest that they have experienced virtually.”

Kenya Wildlife Service (KWS) is currently positioning its National Parks and Reserves on the global map as ideal destinations for adventure, wildlife safaris, sight-seeing, marine experiences and the rich cultural experiences.

Street View is expected to improve KWS’s brand identity, develop a ready and accessible information hub for customers, better target audience reach, and build a virtual shop for KWS products.

Charles Murito, Google Kenya Country Director said that this launch places emphasis on the impact that Google products and platforms have in helping Kenyans and empowering them to build & grow their businesses in order to create economic growth. “Tourism is a vital contributor to our GDP and I believe that we at Google can play an active part to help grow this sector through our products. This can be in the form of showcasing the sites that Kenya has to offer, to providing targeted advertising in order to reach interested travellers,” he stressed.

“With 82% of travellers undecided on a destination and 74% of them starting their research or inspiration online, it’s critical that we have Kenya online. Millward Brown study found that with exposure to a video tourism ad, travellers are 6 times more likely to book,” Murito added.

The parks whose imagery have been published are the Maasai Mara; Amboseli; Nairobi National Park; Mount Kenya; Hell’s Gate; Samburu National Reserve and Ol Pejeta Conservancy.

The others are as follows – Chyulu Hills National Park, Lake Nakuru National Park, Meru National Park, Mount Longonot, Ol Donyo Sabuk, Sibiloi, Tsavo West/East, Bisanadi National Reserve, Aberdare National Park, Saiwa Swamp National Park, Mount Elgon, Kakamega Forest National Reserve, Ruma National Park, and Shimba Hills National Reserve.

Advertisement. Scroll to continue reading.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Headlines

NAIROBI, Kenya, Mar 16 – The World Bank has given the Kenyan government USD 60 Million (Sh6.1 billion) to help combat the deadly coronavirus pandemic...