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The report also finds that tourism offers women more opportunities for leadership roles. As such, 23 percent of tourism Ministers are female compared to 20.7 percent of Ministers overall/FILE

Kenya

Women make up a majority of Tourism Sector’s workforce worldwide – Report

The report also finds that tourism offers women more opportunities for leadership roles.
As such, 23 percent of tourism Ministers are female compared to 20.7 percent of Ministers overall/FILE

LONDON, United Kingdom, Nov 8 – The majority of the tourism workforce worldwide is female at 54 compared to 39 percent in the broader economy.

This is according to the Global Report on Women in Tourism which also finds that wage-gap is smaller in the tourism sector without Women earning 14.7 percent less than men compared to 16.8 percent in the broader economy.

The report also finds that tourism offers women more opportunities for leadership roles.

As such, 23 percent of tourism Ministers are female compared to 20.7 percent of Ministers overall.

The report was launched by The World Tourism Organization in collaboration with UN Women, The German Society for International Cooperation (GIZ), World Bank Group and Amadeus.

The report also highlights how more and more women are challenging gender stereotypes in the sector.

In Morocco, for example, women have been issued with tour guide licenses for the first time.

An airline in the UK has doubled the number of female pilots they employ and Uganda’s Hotel Owner’s Association is now lead by its first female CEO.

Technology has also been a catalyst for empowerment, providing women with access to more training opportunities and stimulating female entrepreneurship through easier access to the tourism market.

In the public sphere, policy-makers are waking up to the importance of gender equality in tourism and putting measures in place to ensure women fairly share the benefits that tourism can bring.

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Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said “tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses. UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”

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