NAIROBI, Kenya, Nov 14 – The Nairobi Securities Exchange (NSE) has admitted integrated marketing and communications firm, Buzz Afrique, into its incubation and growth acceleration programme, Ibuka.
Buzz Afrique, which has offices in Nairobi and Mombasa, joins a growing list of elite companies under the programme, which is aimed at raising the number of companies listed on the bourse.
Speaking during the admission ceremony NSE CEO Geoffrey Odundo said the programme will enable Buzz Afrique and other participating companies establish their appropriate equity value as they prepare to list their shares.
Odundo said companies hosted on Ibuka will also benefit from the recently unveiled partnership between the NSE and China’s Shenzhen Stock Exchange (SZSE) through exposure to investors in the Asian country.
“Through the partnership NSE will be able to link the micro, small and medium scale enterprises sectors in Kenya to investors in Shenzhen and allow capital flow on a larger scale. This will enable Ibuka Hostee companies grow and get exposure from our counterparts in China,” he said.
Buzz Afrique CEO Samora Machel said admission to the programme will enable the company fast-track its development by accessing financial advisors and consultants to help structure the business, enhance visibility and get exposure among local and international investors.
“Our entry into the Ibuka programme is another milestone in the development of the company after a successful rebranding phase that was geared towards revamping our corporate identity in line with the growth strategy which focuses on supporting the ever-evolving clients’ expectations, change in competitiveness in service delivery and market expansion,” said Machel.
Buzz Afrique offers services in experiential marketing, events management, public relations, corporate branding and merchandising.
The company has been pursuing an ambitious expansion strategy involving establishing new offices to cater for its growing client base.
Buzz Afrique which is eying opportunities within East Africa has also acquired a printing plant to handle production of materials for corporate branding.
Ibuka programme helps enhanced brand recognition and increased business opportunities for companies as well as providing access to a one-stop-shop wholesome distinguished quality consultancy and advisory services.
It is a joint initiative of the NSE and the Kenya Association of Stock Brokers and Investment Banks (KASIB) and endorsement of the Capital Markets Authority and is tailored to enable companies establish their appropriate equity value.
Buzz Afrique is the 19th company to be hosted by the programme. Other hostees are Safaricom Investments Co-operatives Limited, Nyali Capital Limited, Tusker Mattresses, Rentco, My Space Properties and Homeboyz Entertainment among others.