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Chappatte adds that the initiative is part of Jumia’s strategy to reach more customers outside of Nairobi, where the demand for product variety and affordable pricing is very high/FILE

Kenya

Jumia signs 50 partners to launch Jumia mall

The company has partnered with over 50 brands to launch their Official Online Stores with Jumia Mall, allowing customers to shop from the official suppliers if they choose to/FILE

NAIROBI, Kenya, Sept 13 – E-commerce platform, Jumia, has introduced a new service to customers dubbed ‘Jumia Mall’.

According to Jumia Kenya CEO Sam Chappatte, this is a curated section on the platform that allows customers to easily identify the official distributors of leading brands on the site.

The company has partnered with over 50 brands to launch their Official Online Stores with Jumia Mall, allowing customers to shop from the official suppliers if they choose to.

“We are on a mission to build trust in online shopping. As part of this, we have partnered with over 50 brands to launch their Official Online Stores with Jumia Mall. This allows customers to shop from the official suppliers if they choose to. And for brands to differentiate their official suppliers from the wider marketplace,” Chappatte says.

Customers who log onto Jumia’s portal will have a choice to buy from Jumia Mall (official brands), Jumia Global (international vendors) or many quality vetted local resellers (the marketplace)

Jumia has over 80,000 sellers and serves over 750 million consumers in the region through its marketplace platforms in 14 African countries.

The company directly employs 5000 people, 500 of which in Kenya, and is expected to contribute significantly towards the 3 million jobs that are expected from online marketplaces by 2025.

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