NAIROBI, Kenya, Sep 19 – Facebook has announced the launch of – Boost with Facebook – a program that aims to train and equip SMEs in Kenya with digital tools and technologies to help grow their business.
In partnership with Wylde International, Facebook aims to train 3,000 SMEs in Nairobi, Kisumu, Nakuru and Mombasa on how they can raise awareness of their businesses and connect with new customers.
The training is free and open to Small and Medium-Sized businesses interested and will be available as 4-5 hour workshops, with the first to be held in the week of September 23, 2019 in Nairobi.
Speaking at the launch, Mercy Ndegwa, Facebook’s Head of Public Policy, East Africa said, “Entrepreneurship plays an integral role in driving Kenya’s economy and providing economic opportunities for Kenyans.”
“Globally, we have more than 1.6 billion people connected to small or medium-sized businesses on Facebook. We are excited to be launching Boost with Facebook in Kenya, enabling local businesses to use social media platforms like Facebook, WhatsApp, and Instagram to unlock new business opportunities, and compete at a Pan-African and global level.”
Boost with Facebook will provide learning and skills development for SMEs, empowering them to thrive in a digital economy. It also works as an interactive, audience-curated website that houses and organizes the many services, resources, and training available to SMEs, job seekers, and community leaders across Facebook’s family of apps and services.
Commenting on the partnership, Wylde International Managing Director Joram Mwinano added:
“At Wylde International, we are committed to providing dynamic and transformational programs for small and medium-sized businesses.”
“We are excited to partner with Facebook and offer training that will focus on up-scaling SMEs by enhancing their digital skills.
Facebook wants to help businesses grow locally and globally and is committed to helping drive economic impact across Africa,” he said.
The launch of Boost with Facebook in Kenya follows launches of similar programs across Africa including; South Africa, Nigeria, Côte d’Ivoire, Senegal, Cameroon, DRC, Benin, and Guinea Conakry, and is another step forward in enabling local businesses to unlock new business opportunities.